A new kind of auction platform for beef sales was launched this month. On June 1, CK6 Consulting and Texas Beefhouse launched Bid on Beef, the vision of Chris Earl, owner of Reverse Rocking R Ranch and CK6 Consulting in New Mexico. Working with beef cattle producers across the nation, CK6 Consulting has conducted $150 million in sales through price …
Central Stockyards Prepares for Canadian Expansion
Central Stockyards, LLC, a livestock marketing service that hosts the weekly Fed Cattle Exchange, has expanded its team and is preparing for the addition of Canadian feedyard and packer participation in its weekly sales. Brent Difley has been named Business Development Director for Canada. In this role, he will be responsible for working with Canadian feedyards and packers to market …
ZimmCast 720 – Ag Web Domain Sale and More
Hello and welcome to the ZimmCast. In this episode we’re going to learn about special sale of agriculture focused website domains being sold by Dave Larson of Larson Ent. LLC. There are a number of categories and I’ll let him tell you about what is available. After that I’m going to share my wrap-up interview of the 2023 NAMA Fall …
ZimmCast 710 – Agri-Marketing Conference Preview
Hello and welcome to the ZimmCast. The 2023 Agri-Marketing Conference is approaching fast. You can still register right here. And in this episode you can hear a comprehensive preview of the conference from Vice Chair, Lori Kruger, Signal Theory. In 2004 Cindy and I announced the start of ZimmComm at the conference which means we’re starting our 20th year!! It …
CattleCon Session on Pilot Cattle Contracts Library
Just as the Cattle Industry Convention and NCBA Trade Show was getting underway last week, USDA launched its pilot Cattle Contracts Library on the Agricultural Marketing Service (AMS) Cattle Contract Library webpage. That provided a timely opportunity for USDA AMS Administrator Bruce Summers and Associate Deputy Administrator Taylor Cox to update the cattle industry during an early morning session at …
Congratulations to NAMA 2022 PDA Award Winners
During the 2022 NAMA Fall Conference the winners of the organization’s Professional Development Awards of Excellence are presented their awards. In the photo is Lori Hallowell, Bader Rutter, who received the PDA for Public Relations. Presenting are NAMA President, Deron Johnson, Curious Plot and Don Tourte, Farm Progress, the sponsor of the awards. Lori made remarks after receiving her award …
ZimmCast 690 – From the 2022 Agri-Marketing Conference
Hello and welcome to the ZimmCast. The topic of this episode is the 2022 Agri-Marketing Conference which took place last week. Besides exhibiting in the Connection Point I was also taking photos for NAMA, over 500 of them, which you can find in our online album. Just click on the Flickr icon on AgWired.com or AgNewsWire.com to view and share. …
ZimmCast 679 – Public Relations Professionals
Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. After missing it for a few years I was able to attend the Agricultural Relations Council (ARC) Annual Meeting which took place in Richmond, VA. We had a good turnout with some great sessions. I interviewed several of the attendees. More on that in a moment. The Golden ARC Awards, which …
Lynn Henderson Inducted into ARC PR Hall of Fame
During the Ag Relations Council Annual Meeting, Lynn Henderson, AgriMarketing, was inducted into the Agricultural Public Relations Hall of Fame. ARC did a good job of keeping the recipient this year a secret, so he was very surprised. After the ceremony I spoke with Lynn to get his comments on receiving this great recognition for his career and support for …
The 2021 ARC Annual Meeting
The 2021 Agricultural Relations Council (ARC) Annual Meeting is taking place in Richmond, VA, in-person. The program includes several panel discussions with ag editors, ag organizations that work in Washington, DC and annual award presentations. I’ll have interviews to share and of course, lots of photos. Thursday will be tour day so most of that content will be published after …