Where are these young people in agriculture getting the idea to start a blog? Who’s responsible for this nonsense? Is this really any way to communicate with farmers and/or the consuming public? You bet it is! In fact, you might have heard it here first. How about Raising The Steaks by National Beef Ambassadors Michelle Wiggley, California and Leticia Varelas …
Parents Got Beef
Parents who love their kids ought to make sure they’re getting the nutrition of beef. So, as part of the new beef advertising campaign you can find Beef Checkoff advertising in Parents Magazine online. Apparently this is a value-added promotion. One such example can be seen in the latest issue of Parents magazine. On a page titled “Contests and Promotions”, …
Cotton Joins American Hereford Association
The American Hereford Association (AHA) and Hereford World is proud to announce Adam Cotton, Wichita, Kan., has joined the Hereford team and will serve as the Southwest region field representative. In this position, Cotton will attend Hereford sales and events as well as assist breeders with marketing and genetic selection. He will also assist in educating members and commercial producers …
Four NCBA VP’s Leaving
Here’s a little update on that NCBA staff reorganization that I posted on last week. I was wondering who was leaving the organization until I got an email with the information this morning. The National Cattlemens Beef Association is loosing four of its vice presidents. Jay Truitt will leave his post as Vice President of Government Affairs in Washington, D.C. …
The Model Beef
The CW Network will replay last week’s episode of America’s Next Top Model called, “Where’s The Beef.” I think I’ll probably miss it. Thanks to the Meatingplace.com for letting us know. Not only were they posed with sides of beef hanging in a cooler, they were dressed in meat. The cuts were arranged, accessorized and stretched into halter tops and …
NCBA Staff Reorganization
Terry Stokes, CEO of the National Cattlemen’s Beef Association issued a statement today in regards to some changes on the staff. Here’s a portion of his letter: Yesterday, the National Cattlemen’s Beef Association (NCBA) announced a staff reorganization to continue to serve cattlemen, our state partners and the cattle industry in an ever-changing environment. We have simplified our organization into …
McCormick Company Supporting CBB Producer Communicaitons
A new agency will be working in support of producer communications for the Beef Checkoff. Cattlemen’s Beef Board agency review panel lead by Joint Producer Communications Committee Chair Richard Nielson, cow/calf operator from Ephraim, Utah, met in Denver Monday, Feb. 25, to hear presentations from the three agencies chosen as finalists to support the CBB paid producer communications paid media …
Chili’s Burger Showdown
Back your favorite NFL player by picking your favorite Chili’s Smokehouse Bacon Burger. The restaurant chain is in the midst of its Burger Showdown. Who’s it going to be? Minnesota Vikings running back Adrian Peterson, New Orleans Saints quarterback Drew Brees or Philadelphia Eagles running back Brian Westbrook? You know, this burger showdown thing could catch on. How about a …
Kansas Promotes Healthy Cattle
Kansas State University wants ranchers and livestock owners to keep the cattle clean and healthy. The university is hosting the Beef Cattle Welfare at its Beef Cattle Institute May 28-30. Animal welfare is one of the fastest growing concerns among consumers throughout the country, according to Dr. Dan Thomson, a Kansas State University veterinarian and expert on the impact of …
The Beef Backer Awards
The annual Beef Backer awards were presented at this year’s convention by then Vice Chairman, Dave Bateman (now The Chairman) along with representatives of the various state beef councils that nominated them. The Beef Backer Award recognizes chain and independent restaurant operators who excel in menuing and marketing beef. The Checkoff also announced the winners of the first annual national …