Montgomery, Alabama opened it’s door last week to attendees of the 2013 World Livestock Auctioneer Championship. Members from the Livestock Marketing Association (LMA) came together from around the world to discuss policies, gather information on industry issues and of course take in the competition. Maybe one of the most important things to take place during the event was the board …
New Beef Ad Campaign Launched
You may be seeing and hearing new “Beef. It’s What’s for Dinner.” advertising this summer. The beef checkoff has updated the popular campaign and rolled out new print and radio ads. Watch and learn more about the strategy behind the beef ad campaign and one of the beef producer-leaders involved. The new campaign targets millenial and Gen-X consumers ages 25-44, …
Brooks Hired at Certified Hereford Beef LLC
Andrew Brooks has been named Certified Hereford Beef (CHB) LLC vice president of marketing. A native of Elmendorf, Texas, Andrew is a graduate of Texas A&M University with a degree in agricultural economics. He also earned a master’s degree in business administration from Texas A&M University-San Antonio in 2011. Before joining the CHB LLC team, Andrew gained valuable industry experience …
Beef Ambassadors Helping Fuel the Team
Team Beef members compete in a variety of activities like the Boston Marathon which demonstrate the value of beef as a nutrition source. In addition to Team Beef members competing in Boston this year, the National Beef Ambassadors were also on hand. I was very glad to learn that our Ambassadors had left shortly before the tragedy that happened there …
Learn About New Holland for Cattlemen
Want to learn more about New Holland products and services available to cattlemen? The National Cattlemen’s Beef Association (NCBA) is partnering with New Holland to answer producer questions about everything from field equipment, to maintenance, to quality haymaking. Tune in as NCBA’s Cattlemen to Cattlemen goes LIVE from Denver, Colo., on Tues., May 21, at 8:30 p.m. Eastern on RFD-TV. …
Uniting Partners With One Voice
Partnerships are what the Animal Agriculture Alliance is based on. These partnerships unite the agriculture community, creating one voice. Instead of ‘preaching to the choir,’ attendees at the Animal Agriculture Alliance Stakeholders Summit, heard from outside voices and some challenges were presented that made us all think about how we can join together and address them. I spoke with Chase …
Studying Affects of Weather and Climate on Cattle
The U.S. Department of Agriculture (USDA) awarded $19.5 million to support research, education and Extension activities associated with climate solutions in agriculture aimed at the impacts of climate variability and change on dairy and beef cattle. USDA remains focused on carrying out its mission, despite a time of significant budget uncertainty. The announcement is one part of the Department’s efforts …
A Personal Story of Lessons Learned
The past can’t be changed, but we can learn from it. That’s what economist, public speaker, farm girl, wife and mom, Janet Hufnagel Thompson, stressed with her message to attendees at the Animal Agriculture Alliance Stakeholders Summit. The event focused on how we can protect our animals, our farms, the food we eat and the confidence of consumers. Janet shared …
The Glass Walls Project
Speaker after speaker during the Animal Agriculture Alliance Stakeholders Summit reminded us that transparency is no longer an option for the livestock industry. To prove that the agriculture community has nothing to hide, groups have opened their doors to share how your food is made. Senior Vice President for Public Affairs & Professional Development at the American Meat Institute, Janet …
Husker Food Connection Connects Urban and Rural
The Alliance for the Future of Agriculture in Nebraska (A-FAN) collaborated with agriculture-related student organizations at the University of Nebraska-Lincoln to host the second annual, Husker Food Connection. Husker Food Connection helps urban students better understand where their food comes from. The theme of the Husker Food Connection was, “Know what we grow: Discovering Nebraska Agriculture.” Listen to Lukas Fricke, …