2025 Agri-Marketing Conference

Schmacon Kickstarter Campaign

Chuck Zimmerman

You’ve possible heard of Schmacon. After all AgWired brought it to your attention a while ago. This is an award winning product that I’d like to find in my local grocery store. Apparently there is a big fan base that has been started from Schmacon tastings and via social media. Now, Howard Bender, chef and inventor, is ready to get …

Beef, Beef Checkoff, Food

“Rev It Up” My ROI Checkoff Challenge

Jamie Johansen

The Beef Checkoff Program has a unique opportunity to encourage checkoff investors to share how they personally benefit from checkoff efforts, thanks to a generous donation from Yamaha of a three-passenger VikingT EPS 4×4 with specialized accessories and a total value of $21,728.07? Starting March 16, beef and dairy producers can enter the “Rev It Up” My ROI Checkoff Challenge …

Ag Groups, Beef, Beef Checkoff

5 Ways to BEEF Up Your Social Media Monitoring

Jamie Johansen

The Agricultural Relations Council (ARC) is hosting a webinar on March 17, 12:30pm – 1:30pm ET to teach you five things you can do immediately to provide more actionable intelligence to your social media monitoring. Social media monitoring is critical to any organizations ability to respond to an issue or crisis. This brand new presentation will give you tips you …

Ag Groups, ARC, Beef, Marketing, Social Media

New Leadership for CBB

Jamie Johansen

Cattle feeder Jimmy Maxey from Fresno, CA., was elected by fellow Cattlemen’s Beef Board (CBB) members to serve as CBB chairman in 2015. The vote came during the 2015 Cattle Industry Annual Convention in San Antonio, Texas. Melissa Sandford sat down with him to find out what he hopes to accomplish in his year as chairman. Other new leadership to …

Ag Groups, Beef

First Woman NCBA President Honored

Cindy Zimmerman

The first female president of the National Cattlemen’s Beef Association, who was instrumental in getting the beef checkoff passed, was awarded the Swan Family Leadership Award today at the 2015 Cattle Industry Convention in San Antonio. The award, which recognizes worthy individuals who have made a difference during a lifetime of dedication and leadership to the beef industry, was presented …

Beef, NCBA

Meet the New USFRA Faces: Jay Hill

John Davis

He is the youngest of five siblings and the only one who chose to follow in his father’s footsteps into farming, but Jay Hill of Southern New Mexico says it’s definitely not been boring. “You know, there’s some days when I thought, I should have been a lawyer or a doctor,” he told Cindy during an interview. “But I now …

Ag Groups, Audio, Beef, USFRA

USDA Seeks Input on New Beef Checkoff

Cindy Zimmerman

The USDA Agricultural Marketing Service is seeking input on the development of a new industry-funded promotion, research and information order for beef. The new order would be in addition to the existing beef checkoff program, providing American beef producers with more resources for the marketing of their products and research to help strengthen the country’s beef industry. “Beef industry representatives …

Beef, Beef Checkoff, USDA

WTO Announces Decision on COOL

Cindy Zimmerman

The United States’ Country of Origin labeling (COOL) is still not cool with the World Trade Organization (WTO). In the compliance panel report released today, the WTO found that “the amended COOL measure violates Article 2.1 of the TBT Agreement because it accords to Canadian and Mexican livestock less favourable treatment than that accorded to like US livestock.” In particular, …

Beef, NCBA, Trade

Why Not Add Beets to Your Cow Ration

Jamie Johansen

For the first time, Feed Beets took advantage of the World Dairy Expo and shared with producers the opportunities with adding beets into their cattle rations. Lisa Butzer, marketing manager for Feed Beets, explained the nutritional elements to feeding beets and it’s benefits to beef and dairy operations. “What we are finding through nutritional surveys and testing is that as …

Agribusiness, Audio, Beef, Dairy, Nutrition

NCBA Concerns About Beef Checkoff

Cindy Zimmerman

Agriculture Secretary Tom Vilsack met earlier this week with the Beef Checkoff working group and reportedly told them he’s planning on implementing a new checkoff program for the industry by January, 2016. The action would be taken under the 1996 Commodity Promotion, Research and Information Act, also called the “generic checkoff act,” and would be separate from and in addition …

AFBF, Audio, Beef, NCBA, USDA