Consumers enjoyed discounted fuel and free fountain drinks and coffee at the Sam’s Mart in Atlanta, GA this afternoon. The Ethanol Promotion and Information Council sponsored an ethanol pump promotion where consumers could fuel up with E10 fuel for 50 cents less than the going rate. The promotion officially kicked off the 2007 Petit Le Mans race weekend for EPIC. …
American Hereford Beef Is What’s For The Media
Inviting the media in to learn more about your business or organization is becoming more popular these days. This past week I had the opportunity to attend a media day at the American Hereford Association. Thanks to Dave Mehlhaff, Director of Communications a number of agricultural journalists got their first look at the Association’s headquarters in Kansas City. In this …
Learn a Little Bit About The New Media Expo
The Podcast and New Media Expo is over and now it’s on to the next step on the road. I’m in Bakersfield, CA spending some time with the ZimmComm web guru. We went out and ate some great sushi/sashimi this evening and have a meeting tomorrow morning to talk about some new AgWired developments among other things. Before the end …
Organizing the New ADM
I’m not here to create a lot of content but hey, it’s what I do. So I made a point of meeting the founder and CEO of Personal Life Media, Susan Bratton. She produces 22 podcasts a week and is one of the main organizers of the Association for Downloadable Media. After our initial meeting of the new organization today …
New Media Revolution in Agricultural Communications
The FAO is just concluding e-Agriculture Week in Rome. A week-long dialogue focusing on the use of information, communication, and associated technologies in sustainable agricultural development and food security. “e-Agriculture” is an emerging field comprising the enhancement of agriculture and rural development through improved information exchange, communication and learning processes, based on the use of internet and other digital technologies …
Hereford Product Best In Years
Texas cattle producer Lee Haygood is a board member of the American Hereford Association. He chairs the breed improvement committee which he says is a busy committee but he thinks it’s fun. Lee says the committee oversees the research projects like those we learned about today. He says the industry needs to get more efficient and that the Hereford breed …
National Beef Sells Certified Hereford Beef
One of the companies that Certified Hereford Beef is working with to market their product is National Beef. On hand with us today at lunch was Nick Rausch, National Beef Brand Manager, CHB. He says they target retailers to market the beef and sees penetration into the food service industry as a real growth area but only if they get …
Managing Certified Hereford Beef
The General Manager of Certified Hereford Beef is Arden Gremmert. Arden spoke to us today about the program including giving us a lot of facts and figures. For example, they’re shooting for 25 percent growth in sales in the coming year and one of the ways they’re going to try to accomplish that is through a new food service expansion …
Certified Hereford Beef
Here at the American Hereford Association media day I got to eat Certified Hereford Beef and learn more about the program. The President of Certified Hereford Beef is Bill Cox. He’s a producer from Pomeroy, WA. Bill says he loves the Hereford breed and I think you’ll hear that in my interview with him. Bill says that the research programs …
Overview of the American Hereford Association
The group attending the American Hereford Association media day has just finished another pleasant eating experience. Getting us started here at City Tavern is Craig Huffhines, EVP of AHA. I talked to Craig before we ate and he explains the history of the Hereford breed and AHA. He says they’ve got about 40 employees working in 4 major divisions in …