I just posted an announcement about Rhea + Kaiser’s new branding initiative and today I had the opportunity to speak with Steve Rhea about it. Steve says that they really wanted to build on their values of honesty, discipline and respect. It’s a complete brand makeover which includes a newly designed website, logo, stationary and everything you’d expect. He says that about 70 percent of their business remains tied to agriculture but they’re expanding outward to related fields in health care and food ingredients.

Take a couple minutes and feel free to listen to my interview with Steve here: rk-branding-rhea.mp3