There’s nothing like freshening up the old brand in the new year. That’s what Rhea + Kaiser has done using just a little bit of “Uncommon Sense.”
On the eve of its 30th anniversary, Rhea + Kaiser is introducing a new brand identity, built around the theme of “Uncommon Sense.”
The agency’s identity rebranding initiative had a two-fold objective: to acknowledge the evolution of Rhea + Kaiser and to better reflect the agency’s value offering to current and prospective clients, said Steve Rhea, president, CEO and co-founder of the independent, integrated agency.
“Over the past 18 months, we took stock of Rhea + Kaiser’s history, evolution and current standing,” Rhea said. “We conducted internal focus groups, debated the sacred, proposed the outrageous and spent time crafting, testing and pressure-testing the identity that will carry us confidently into the future.”
The new identity reveals Rhea + Kaiser’s ability to develop and implement successful strategic communications programs, and reflects the innate characteristics of its corporate personality — to fully understand each industry touched, challenge assumptions, ask questions and become an advocate for clients and their business.
“While all communications may follow a basic form, our insight, curiosity and discipline combine to create a unique communications approach,” said Van Kaiser, executive vice president, creative director and co-founder of Rhea + Kaiser. “The new identity capitalizes on the creative excellence that Rhea + Kaiser has demonstrated over nearly 30 years and, at the same time, recognizes the evolution of our client’s needs — and our communications offerings to them.”
The new identity was formally unveiled to Rhea + Kaiser employees in mid-December, and to agency clients immediately after. Agency employees will be further exposed to the new identity via a series of internal workshops taking place over the next several weeks.