The National Chicken Council was one of the sponsors for the recent Chicken Media Summit held in New Bern, North Carolina. The event opened the doors for media to tour the complete life of a broiler and ask questions from experts from the poultry community. I sat down with Senior Vice President of the National Chicken Council, Bill Roenigk, after …
Why GROWMARK Loves NAMA
At the National Agri-Marketing Conference last week I had the chance to catch up with Amy Bradford, GROWMARK manager of corporate communications, to find out why NAMA is important to them. Amy says the opportunity to network with others in the industry, but even more important is the support of future agri-marketing professionals. “NAMA is very supportive and committed to …
Let’s Have a Digilogue
“Digilogue — Where High Tech Meets High Touch” was the title of the opening keynote presentation at the 2013 Agri-Marketing Conference. Our speaker was Anders Sorman-Nilsson, Thinque. Anders spoke to us about three major trends impacting the agricultural economy now and into the future. Those include the idea of digital disruption, that even though everything is being digitized we can’t …
Update on BASF Becker Underwood Integration
Becker Underwood and BASF hosted ag media representatives on Friday for a tour of the plant facility in St.Joseph, Missouri with an update on inoculant and polymer technology, as well as progress on the integration of Becker Underwood into the new Functional Crop Care division of BASF. BASF officially closed the deal to acquire Becker Underwood last November and announced …
Changes in Agricultural Marketing Agencies
We’re back in the swing of things at ZimmComm World Headquarters. Actually, make that in post-Agri-Marketing Conference recovery mode. Cindy and I have a number of interviews to share with you this week from the conference and I’ll get started in this week’s program. I sat down with Lynn Henderson, AgriMarketing Magazine, toward the end of the conference and talked …
Chicken Media Summit Panelists
Day three of the Chicken Media Summit gave attendees the opportunity to listen and get their questions answered. The National Chicken Council and US Poultry & Egg Association brought together executives, researchers, vets and other experts to serve on panels to address industry trends, challenges and other hot topics. Bill Roenigk, Senior Vice President for the National Chicken Council, served …
Embracing Transparency in the Poultry Industry
The second day of Chicken Media Summit was all about transparency. Members of the press were invited to tour a hatchery, grower barn, processing plant and waste water treatment facility. This allowed for them to see with their own eyes the complete life of a chicken from egg to plate. And most importantly, get all questions answered. Sanderson Farms was …
Enriching People’s Lives With Animal Source Foods
After a fantastic four course dinner of stuffed chicken, attendees of the 2013 Chicken Media Summit were honored to hear a keynote address about the importance of animal sourced foods. The National Chicken Council and the U.S. Poultry & Egg Association brought in Bill Weldon, Vice President of Global Outreach & Development and Western Europe Commercial Business for Elanco Animal …
NAMA Agribusiness and Marketer Awards
During our general sessions today at the 2013 Agri-Marketing Conference we got to publicly honor our agribusinees and marketer award winners. First up was Thad Simons, President/CEO, Novus International. Thad is the NAMA 2013 Agribusiness Leader of the Year. This award is NAMA’s highest honor. The award honors outstanding leaders like Thad in agribusiness, education, government service or other agribusiness …
Coalition Pleased With Immigration Bill
Representatives from both agricultural employers and farm labor are pleased with guest worker provisions included in the Border Security, Economic Opportunity and Immigration Modernization Act introduced in the Senate yesterday. Leaders from the Agriculture Workforce Coalition (AWC) held a press conference yesterday to highlight the stake American agriculture has in immigration reform. Late last week, a landmark agreement on immigration …