John Deere is rolling out five new 7R Tractor models from 210 to 290 engine horsepower for 2014. Jarrod McGinnis, division marketing manager for John Deere, says the new FT4 engine and the transmission options help the 7R Series Tractors offer greater productivity and value to customers. “These new machines are more fluid efficient and offer increased horsepower for exceptional …
Myths Busted About Beef
The Cattle Industry Summer Conference was more than committee and board meetings. Education was a key element to help arm attendees with facts and figures they can take home and use in everyday conversations with familiy, friends and complete strangers about beef. Chuck spoke with Dr. Jude Capper, Livestock Sustainablity Consultant, after she presented a talk on common myths about …
How Deere Delivers Distinctive Value
The theme of this year’s John Deere product introduction is Delivering Distinctive Value and the company’s vice president for sales and marketing told the dealers during the big floor show last night that they are the front lines of accomplishing that goal. “It starts with the partnership between John Deere and John Deere dealers,” said Luke Gakstatter. “The products, the …
Educating the Masses at NAMA Boot Camp
Educating the agricultural industry about other aspects of the agricultural industry is just as important as educating our consumers. And that is exactly what happened at this year’s NAMA Boot Camp, held last week in Kansas City. Breakout sessions titled Ag 101 and Ag 201 took place for attendees to hear from experts so they could broaden their knowledge of …
Harnessing Relationships Between Client & Agency
The 2013 NAMA Boot Camp kicked off last week in Kansas City, Missouri. General sessions brought attendees together to discuss topics and breakout sessions allowed them to specialize their experience. Michael Berry, Director of Marketing for SPF, talked to attendees about agency-client communications during a breakout session on day one of the event. He provided insight on different perspectives and …
National Beef Educator of the Year
Advocating seems to be the all buzz here is agriculture, but the key to advocating is education. Recently, during the 2013 Cattle Industry Summer Conference, the National Beef Educator of the Year Award was given to a woman who has gone above and beyond to talk beef wherever she travels. Michelle Bartholomay, from southeastern North Dakota, operates a farm and …
Pork Production and Profitability
Economist Dennis DiPietre shared his insights on the cost of production and profitability in the U.S. pork industry during the Boehringer Ingelheim North Carolina Health Seminar last week. Dennis is a frequent guest speaker at this event because he always entertaining and enlightening. His main point this time was “all the world is a distribution” which he used to illustrate …
The Business Value of Social Media
Each year the National Agri-Marketing Association brings you NAMA Boot Camp. A conference on marketing and agriculture basics, for those just entering the agri-marketing industry and veterans just wanting a refresher. Today anyone with Internet capabilities is considered media. Thus, the ability for anyone to serve as your marketing and PR team. The ability for instantaneous information has lead businesses …
Why Share Your Beef Story
During the 2013 Cattle Industry Summer Conference in Denver cattlemen and women gathered to discuss current issues, work on programs and initiatives to better the beef community. Committees met and workshops were attended too. Chuck covered the event and spoke with former beef ambassador and current intern for the American National CattleWomen, Malorie Bankhead. Malorie hails from California and is …
Pork Summer Advertising Success
The National Pork Board has just recently concluded a summer domestic marketing advertising campaign and the results seem to be very successful when looking at supplies and demand. The United States Department of Agriculture has announced that June 2013 frozen pork supplies are down 14 percent from the previous month, and down nearly 5 percent on a year-over-year basis, reflecting …