The Environmental Protection Agency is now being accused of giving preference to liberal groups over conservatives when it comes to freedom of information act requests, specifically groups like the Sierra Club which received the personal information of thousands of livestock producers earlier this year. That EPA information release was a topic of discussion at World Pork Expo this week and …
BIVI Shows What Easy Looks Like
Everywhere you look at World Pork Expo you see blue pig snouts touting Boehringer Ingelheim Vetmedica’s (BIVI) new “Easy” campaign telling hog producers just how simple it can be to protect their herds against countless problems. “For oral vaccines there’s no needles, all they have to do is drink,” says BIVI brand manager Mike Steilen, adding that it also saves …
New Holland Ag/Construction Integration
The integration of agriculture and construction equipment lines under one marketing team has been a big focus for New Holland this year. Here’s the North America marketing team: (l-r) Mark Hooper, Director of Marketing; Dan Valen, Manager, Pro Work Tools; Abe Hughes, Vice President, New Holland North America; Ken Snover, Brand Communications Manager and Paul Wade, Brand Marketing Manager. The …
New Holland Donation to Fisher House Foundation
New Holland continues its support for the Fisher House Foundation by making a $68,500 donation. Here’s Abe Hughes, VP, New Holland North America (right) presenting the check to David Coker, Fisher House Foundation President. The money for this donation comes from the New Holland True Blue Salute program. The presentation occurred during a construction equipment media event I’m attending at …
USDA’s Alonzo Updates WPX on Key Issues
Anne Alonzo is attending her first World Pork Expo since taking the helm as the USDA Agricultural Marketing Service (AMS) Administrator just over a month ago. During her comments this morning, she said that the USDA is very supportive of the efforts of the pork industry and will continue to work with them on key issues. There were several items …
NPPC President Opens World Pork Expo
National Pork Producers Council president Randy Spronk of Minnesota welcomed the media to the 25th anniversary of World Pork Expo on Wednesday morning in Des Moines with an update on what is new at the show. “We expect to have around 25,000 attend the expo over the next three days,” Spronk said. “One of the neatest things is we have …
25th World Pork Expo Kicks Off With a Bang
This year marks the 25th year of the World Pork Expo and the event is sure to be a success. More than 20,000 pork producers and industry representatives from 39 countries will be on hand for the opening today presented by the National Pork Producers Council (NPPC). According to the Expo’s new General Manager, Alicia Irlbeck, the event is the …
AGree Likes Senate Immigration Bill for Ag
Food and agricultural policy organization AGree sent a letter to Senators Monday urging them to pass the immigration reform bill approved by the Judiciary Committee in order to provide a stable workforce for American agriculture. The bill “presents a huge opportunity for foreign-born agricultural workers who want to build a better future for themselves and their families and for American …
Marketing Thoughts From AdFarm
The subject of marketing is always a key topic area for the Alltech International Symposium. Doesn’t it make sense to help your customers become more successful marketers? Sure it does. During this year’s Symposium Les Kahl, Managing Partner US/Creative Director, AdFarm, participated in The Marketing Forum track. His session featured a number of marketing experts and Les says he was …
GROWMARK Getting Into Multimedia Spirit
Look for some cool new multimedia additions to the on-line version of GROWMARK Spirit magazine coming this year. “We’re looking at taking Spirit magazine to another platform,” said editor Cassie Becker, noting that it is currently available in an eReader format “where you turn the pages and that’s about it” but they are moving to the ZMags platform which provides …