Farmers are already winning by playing the Bayer CropScience LibertyLink Real Yield Game. But the game ends 12/31/15 so get your game on! I spoke with winner Karl Fictum, Wisconsin, and asked him how he learned about the LibertyLink Real Yield Game. He was searching around the Bayer CropScience website and it “popped up” at him so he played the …
ZimmCast on LibertyLink Campaign
If you have been listening to farm radio at all in the last couple of months you have probably heard the Real Yield radio spots that have been running featuring real farmers from around the soybean producing part of the country talking about their experience with the Bayer CropScience LibertyLink system. In this edition of the ZimmCast, we talk with …
ZimmCast on AgVocating with Bayer CropScience
Welcome to ZimmCast number 495! Wow, just five more until we hit the big 5-00! This week’s ZimmCast is from last week’s American Seed Trade Association (ASTA) CSS 2015 and Seed Expo and it’s about AgVocating, a word that has become a part of the agricultural dictionary in the past couple of years and has a pretty obvious meaning combining …
Why Agribusinesses Should Have a Crisis Plan
A recent ZimmComm poll asked the question, Does your agribusiness/operation have a crisis communications plan?” and I was surprised and honestly a bit disturbed as a former public relations person, that so many respondents didn’t believe a crisis communications plan was necessary. And this in light of the rise in undercover videos, avian flu outbreaks, meatless Mondays, (cow farts causing) …
ASTA FuSE Blazing New Trails
The American Seed Trade Association’s Future Seed Executives (FuSE) subcommittee is blazing new trails for 2016. FuSE chair Sarah Neuharth with DuPont Pioneer says the goal of the committee is to educate and support seed industry professionals with fewer than seven years of seed industry experience. “I think a lot of people don’t understand or recognize that FuSE can be …
#ARA15 Continues To Grow
Leroy Startz, Chair of the ARA Conference Planning Committee since 2009, spoke with Chuck Zimmerman while at the ARA Conference & Expo in Palm Desert, CA recently. After wrapping up a busy week, Startz was pleased with the overall event. He highlighted the importance of early planning to put together a successful, relevant week for ag retailers. Early planning helps …
Agri-Pulse Open Mic with Rep. Collin Peterson
Agri-Pulse Open Mic this week features Rep. Collin Peterson,ranking member of the House Agriculture Committee. In this interview, the Minnesota Democrat shares his concerns with the current farm law and on how farmers are using its risk management tools. Peterson identifies what he sees as two flaws in the Supplemental Nutrition Assistance Program and shares his thoughts following a recent …
LibertyLink Real Yield Game Winner
Farmers are already winning by playing the Bayer CropScience LibertyLink Real Yield Game. I spoke with winner Dane Kief, Rankin, IL and asked him how he learned about the LibertyLink Real Yield Game. He said, “Like a lot of other farmers I spend a lot of time on Twitter. I was just kind of scrolling through and saw it.” Dane …
John Deere Visits Ag Retailers
Here’s the John Deere team at the Agriculture Retailers Association conference. Pictured on the right is Chad Brusveen, Corporate business manager. I spoke with him about the ag economy and the future of precision ag. John Deere is a sponsor of ARA and Brusveen highlighted his companies commitment to the application business, to technology and equipment. And it is a …
#ASTACSS is Major League for @BASFAgProducts
BASF hit a home run at the ASTA CSS 2015 and Seed Expo last week by featuring “The Big Hurt” at their hospitality suite with the theme “Champions of Innovation and Collaboration.” Chicago White Sox designated hitter Frank Thomas, who was inducted into the Baseball Hall of Fame last year, is the only player in major league history to have …