Rhea + Kaiser (R+K) has promoted a team member in the Public Relations (PR) department and added three new staffers. Amy McEvoy moves to the position of Account Director-Public Relations/Associate Public Relations Director. She will now be responsible for offering strategic direction and overseeing all PR for the Bayer account, in addition to PR and digital staff management and agency responsibilities. …
Bayer and Planetary Resources Intend to Collaborate
Bayer has signed memorandum of understanding with aerospace technology company Planetary Resources. The document says Bayer intends to purchase data from Planetary Resources for the purpose of creating new agricultural products and improving existing ones. Using the combined technologies from the two companies, farmers can time their irrigation systems much better to save water, receive planting date recommendations and re-planting advice, …
John Deere Upgrades Precision Options
John Deere is offering precision growers a few new tools for their toolbox. The company has just announced the introduction of two new AutoTrac guidance products to its lineup. These products were designed to help row crop producers and ag service providers navigate fields more accurately when spraying during post emergence. The AutoTrac Vision assists the operator with the use of …
2017 Looks Promising at John Deere
The growing season for 2017 will bring about some promising new additions to John Deere‘s product line up. Available next spring is the new MaxEmerge 5e row units for a variety of Deere planters, including the mini-hopper and DB planters. MaxEmerge 5e row units will improve seeding population accuracy when it operating on a curve– up to 20 percent improvement in …
Another #ONEBigIdea – Cuba
Cuba’s newly opened relationship with the United States gives us access to an emerging market and provides new perspectives on it’s lands. The opportunities for new agriculture, technology and food concepts is something we can’t ignore. Alltech calls it a one-of-a-kind opportunity. I sat down with Dr. Jorge Arias, Global Aqua Director, Alltech, during ONE: The Alltech Ideas Conference to …
Animal Ag Education is Working
The control, prevention and eradication of diseases like salmonella, PRRS, E. coli and camppylobacter are all key factors to profitable production. Lance Barton, director of wean to finish and genetic services, Belstra Milling Co. spoke to attendees during a special session at ONE: The Alltech Ideas Conference sharing his work with Fair Oaks Farms and how their Pig Adventure focuses …
New Holland’s Brand Marketing Communications Mgr.
Let’s welcome Francesca Vaughn to the agrimarketing community as the new Brand Marketing Communications Manager for New Holland North America. Francesca will be responsible for overall brand, product segment and channel marketing communications, in addition to management of creative agencies and vendors in North America. “We’re very excited for the level of expertise which Francesca brings to our organization”, said …
Agrievolution Alliance Strengthens Global Industry Support
The Agrievolution Alliance is a global network of agricultural equipment manufacturers made up of more than 6,000 member companies. The group has now announced the newest addition to their ranks, the National Association for Agricultural, Forestry and Landscaping Machinery (ANSEMAT) of Spain. ANSEMAT represents 63 agriculture equipment manufacturing companies and 124 total companies. This brings Alliance’s total to 14 equipment …
China – #ONEBigIdea for Beef
The industry of agriculture has an international consumer base, and so many agribusiness professionals are looking into the international opportunities available within their sector and their business. Ian Lahiffe, New Business Development Director for Alltech China hosted several special sessions during ONE: The Alltech Ideas Conference, to discuss the opportunities that exist within the country of China, especially for the …
The Digitalization of Agriculture
Emerging technologies are knocking on the doorsteps of agriculture daily. One of these is facial recognition, not necessarily new when used with humans, but a cutting-edge concept in animal agriculture. David Hunt, co-founder of Cainthus, a company dedicated to digitizing ag practices, spoke to attendees of ONE: The Alltech Ideas Conference about ways we can all take advantage of new …