Deere & Company has acquired a new water technologies company. San Diego-based T-Systems International, Inc is now apart of John Deere’s growing Water Technologies operation. “T-Systems International is a highly regarded global company with premier products, experienced talent, strong distribution and established operations in key agricultural irrigation markets,” said Michael McGrady, president of John Deere Water Technologies. “The addition of …
Pfizer Animal Genetics Selects Charleston|Orwig
The agency will be their marketing and communications firm. Charleston|Orwig will assist Pfizer Animal Genetics with introducing and establishing its new brand as the global leader in livestock genomics. Initially, the agency will help develop new public relations and customer advocacy strategies to effectively position Pfizer as a leader in this category. “Our goal in finding a partner to help …
Pioneer Promoting Podcasting
Willie Vogt, ZimmComm NAMA iPod touch winner and Farm Futures Editorial Director, has a guest column that just showed up on the Pioneer GrowingPoint website. It’s all about farm podcasting with a title of “Tap Into Information On-Demand, Time to put that computer to work and pull in the information you need automatically. You’re busy, yet you’re finding that the …
Michael Peterson Reaching Youth in Ag
Hello from Lincoln, NE where the Michael Peterson, My Real Life Tour, continues. The photo album is updated and I’ve been working on some video clips and audio. Now I know you may be asking, “What does this have to do with agriculture?” Well, to start with, my coverage is sponsored by New Holland, a company that is also sponsoring …
Getting Real on the Road With Michael Peterson
Michael Peterson is helping young people get real in their life. He’s on the “My Real Life – Strong for America Tour” and I’ll be joining him this week in Lincoln, NE. During the week I’ll be posting frequently from the various events taking place on this last leg of the current segment of the tour. I spoke to Michael …
AgCareers.com Video Update
At the recent National Agri-Marketing Conference we teamed up with AgriMarketing Magazine to produce video presentations with some of the Connection Point exhibitors. I’m going to post their videos here over the next couple days for you starting with AgCareers.com. In this video you can learn about AgCareers.com with Eric Spell, Vice President of Farms.com/AgCareers.com. He describes the goal of …
Local Beef At Your Neighborhood Supermarket
Weis Markets says it’s a first. It’s the first time a supermarket chain has offered locally raised beef. But, consumers in Pennsylvania can now find Pennsylvania Proud Choice Angus Beef at 23 neighborhood Weis Markets stores. “Buying local is one of the hottest trends in food today but it’s been a hot trend for us since 1912,” said Norman S. …
BASF Innovating For The Future
Before I get to BASF innovation I just have to let you know this is post # 5,000 on AgWired. Talk about some new media innovation! Our first speaker this morning at the BASF Media Summit was Dr. Stefan Marcinowski, BASF Executive Board member. His job was to provide us with an overview of the company and a key word …
Cotton Everyday
Cotton Incorporated wants consumers not just to know, but to feel the natural attributes of cotton. That’s why the company has developed a new branding campaign, “A Natural Part of Everyday Life.” The campaign will run in approximately 85 malls throughout all 50 states. “A Natural Part of Everyday Life” spotlights the new Natural(TM) trademark while showcasing images of people …
There’s a New Marketing Firm in Town
The Hondo Group, a marketing communications company, is moving to new ground. The Fort Worth-based firm has announced the grand opening of a new location in Darlington, WI. The Wisconsin office will serve as the company’s hub for Midwest operations. Pictured (l-r) are Patricia Lawson, account supervisor at The Hondo Group; Kim Jones, vice president of The Hondo Group; Lynn …