We’re seeing more and more ag companies utlizing new media tools in their communications efforts. Here’s one I just found out about. The picture is Kassie Billerbeck, an Iowa State Student, who has her own blog a new Dow AgroSciences website. She’s doing some fertilizing in her plot at the Farm Progress Show site.
Dow AgroSciences has launched a new Web site to promote its Ultimate Yield Tour at the 2008 Farm Progress Show. With weekly updates from the show site, podcasts and maps, www.UltimateYieldTour.com will offer up-to-date information to help growers get the most from the Dow AgroSciences exhibit at the Farm Progress Show, Aug. 26 to 28 in Boone, Iowa.
The Ultimate Yield Tour will highlight new products from Dow AgroSciences and Mycogen Seeds, including a new nitrogen stabilizer, eight-gene stacked corn, advanced crop protection products and innovations in herbicide tolerance traits. The tour will take place at the Dow AgroSciences exhibit, located on Central Avenue between First and Second Streets on the Farm Progress Show grounds.
“We’ve doubled our exhibit space at the 2008 Farm Progress Show, making way for even more demonstration plots,” says Brent Stauffacher, Dow AgroSciences product manager. “We know that growers want to see results, so we are using this new Web site to promote our plot tour and encourage growers to experience our products and pipeline of new technologies firsthand.”
“Kassie’s Plot Blog” is one of the unique features of the Web site designed to help build anticipation for the show. Kassie Billerbeck, an Iowa State University student and agronomy intern for Dow AgroSciences, will maintain a blog with weekly updates and photos of show site activity and crop status.AgroSciences, will maintain a blog with weekly updates and photos of show site activity and crop status.