Those Sage people in Kansas City, MO sent a very S’well gift this Christmas. The creative marketing agency led by Leigh Ann Cleaver and Kelly Schwalbe wants us to stay hydrated. Although I missed their coming out party a few weeks ago I have had need of hydration after attending them in the past! ICYMI. Sage, formerly BCS Communications, defines …
AgCatalyst Award Winners
While we were busy with koalas and kangaroos last week in Australia, the first AgCatalyst Awards were being handed out in Kansas City. One of the inaugural honorees was our very dear friend Al Johnson, who started his career more than four decades ago with a traditional print magazine, Dakota Farmer, and continues to innovate and lead the ag media …
NAMA Professional Development Awards
NAMA announced the winners of this year’s Professional Development Awards at the recent Fall Conference in Denver. Each year, NAMA recognizes industry leaders in the areas of marketing communications, sales and public relations. The 2015 Marketing Communications award recipient is Christine Hart-Nieland, Senior Account Manager at Brighton Agency. An agri-marketing veteran of nearly 25 years, today Chris is on the …
Osborn Barr Participates in MAIP Intern Program
Osborn Barr is hosting Laura Gonzalez, summer intern via the 4A’s Multicultural Advertising Internship Program. This prestigious program had over 1,000 student applicants from all over the country and only 155 were selected. The goal of MAIP is to share multicultural talent with the advertising industry. It offers agencies the opportunity to gain top talent and enhance workforce diversity. According …
Lamp Public Relations & Marketing Announces Expansion
Jody Lamp just let me know that her firm, Lamp Public Relations & Marketing, is expanding its current business, while maintaining its current clients and office from Billings, MT. Additionally, the public relations and marketing firm will open offices in both western and eastern Nebraska to become even more centrally located and aligned to service its agriculture-based clientele and industry. …
McCormick Company Plays Together Well with sandbox
McCormick Company recently announced becoming part of the sandbox agency. According to Mark Perrin, President of McCormick and a principal with sandbox, the agencies that make up sandbox “play together well.” I spoke with Mark about this new relationship. sandbox is a full service advertising agency established through the combination of complementary entrepreneurial firms that share the “play together well” …
US Custom Harvesters Pick Planning Partner
U.S. Custom Harvesters, Inc., (USCHI) has named Lamp Public Relations & Marketing as its strategic planning development partner through June 2016 to help the organization continue strategic discussions towards implementing a Strategic Plan for 2016-2020. “We’re excited to work with Lamp Public Relations & Marketing as we cultivate outside resources to promote partnerships and collaborations to create our capacity and …
John Deere Picks McCormick Company for Marketing
John Deere today announced the selection of McCormick Company as its marketing agency for John Deere agricultural equipment media and creative projects, and John Deere Financial’s agribusiness market. The relationship will be managed from McCormick’s Kansas City and Des Moines offices. “It’s a sincere privilege for our company to have the opportunity to work alongside the teams at John Deere …
NAMA Nominations Sought
The National Agri-Marketing Association (NAMA) is seeking nominations for the cream of the 2014 crop – Agribusiness Leader of the Year and NAMA Marketer of the Year. Who do you think belongs in the company of such past agribusiness leaders as Sonny Beck of Beck’s Hybrids (2014), Thad Simons of Novus International (2013), John Becherer of United Soybean Board (2012), …
NAFB Awards for Creative Excellence
The Plambeck Award of Creative Excellence was also announced during the Night of Honors at the 71st National Association of Farm Broadcasting’s annual meeting. The single entry winner went to SFP, A Verdesian Life Science Company, and OsbornBarr for their More Than Manure Nutrient Manager. The radio spot targeted swine producers and farmers in Minnesota and Iowa who handle manure …