Hello and welcome to the ZimmCast. Trips on the agriblogging highway continue with the Agri-Marketing Conference coming up next week. After that conference it will be on to Lexington, KY for the Alltech ONE Conference in May. ZimmComm will be exhibiting in the Connection Point at the Agri-Marketing Conference once again, in booth 201. The ZimmComm Golden Mic will be …
NAMA Announces Annual Awards
The National Agri-Marketing Association (NAMA) has announced the winners of its 2022 Agribusiness Leader, Ag Association Leader, and Marketer of the Year Awards. NAMA is proud to announce Kent Harrison, Vice President of Marketing and Premium Programs, Tyson Foods, Fresh Meats, as the 2022 Agribusiness Leader of the Year. The award recognizes outstanding leadership in private, public or academic service …
Archer Malmo Wins Second in State Corn Yield Contest
Archer Malmo is an agency that really knows ag so well they can produce contest winning corn yields. The ag team at Archer Malmo, in partnership with the research team at Agricenter International, achieved their Project 300 corn yield goal by growing 333 bushel per acre of corn on a 3.3-acre plot area. The agency also placed second in the …
Meet Gate 39 Media
Gate 39 Media is no stranger to the agriculture industry, beginning in the manufacturing sector and then gaining experience in financial services and commodities that has led to ag technology and ag services. “I’ve always had the commodity business as part of the clients that we served, but when the market crashed in 2008, manufacturing took a big hit. But …
Grounded Communications at #NAMA21
During the Agri-Marketing Conference the Golden ZimmComm Microphone found out what’s new with Janice Person and that is Grounded Communications. Janice started this new venture after a long career that left her grounded in the worlds of food and farming. She is also grounded in a love of urban life as well as a deep passion for small towns. Grounded …
The Curious Plot is Revealed at #NAMA21
From the ZimmComm booth at the #NAMA21 conference I learned all about Curious Plot. It’s the new brand for what we knew as FLM Harvest. The Golden ZimmComm Microphone spent some time with agency President/CEO, Laurie Fleck. Laurie says the agency is working on really upping their digital game with more to be announced this fall. The agency has the …
FLM Harvest is now Curious Plot
For FLM Harvest, it’s time for a plot twist. The 12-year-old company has rebranded to become Curious Plot, a marketing, communications and consulting agency driven to find what’s next for food and agriculture. Same ownership, leadership, team members, clients and services with a new name and identity against the backdrop of rapid transformation in the food and agriculture markets it …
NAMA Announces Top Award Winners
The National Agri-Marketing Association (NAMA) has announced the winners of its top annual awards for Agribusiness Leader, Ag Association Leader and Marketer of the Year. The AgriBusiness Leader of the Year award recognizes outstanding leadership in private, public or academic service and is conferred each year to a senior executive at an agribusiness. Tim Hassinger is retired Pres/CEO of Dow …
The Passing of Steve Drake
It was with a great deal of sadness that I learned of the passing of Steve Drake. I considered him a good friend and someone I could easily talk to any time. He was always happy to offer ideas and suggestions. I’m going to miss him as so many people in the agricultural marketing business will. This is one of …
ZimmCast 669 – Stratovation Group
Hello and welcome to the ZimmCast. Happy Earth Day. This episode is being produced on the 2021 Earth Day and I’ve lost count of all the messages in my inbox or social media feeds as ag and food companies use the opportunity to bring focus to their efforts on caring for our environment. Agriculture has a lot to offer in …