FLM Harvest is now Curious Plot

Cindy Zimmerman

For FLM Harvest, it’s time for a plot twist.

The 12-year-old company has rebranded to become Curious Plot, a marketing, communications and consulting agency driven to find what’s next for food and agriculture. Same ownership, leadership, team members, clients and services with a new name and identity against the backdrop of rapid transformation in the food and agriculture markets it serves.

“Our industry and clients have experienced a staggering amount of change,” said Laurie Fleck, president and CEO of Curious Plot. “Curious Plot signals our own evolution and continued growth in our dedicated space. While we are still very young by most standards, we continually grow and enhance our service offerings to help our clients navigate the challenges and opportunities to come.”

Curious Plot represents two central pillars of the agency’s new positioning: an innate commitment to continuous learning and the ability to help clients tell a motivating and results-driven story.

“Storytelling is the bedrock of every great marketing strategy,” said Deron Johnson, executive vice president and chief brand officer of Curious Plot. “Success happens when organizations tell the right story, at the right time, to the right people to drive the desired action. Without the story, nothing else is possible.”

The new brand comes as Curious Plot has developed new or expanded relationships with Elanco’s ruminant health business, California Giant Berry Farms, WinField United, Purina Dairy, Zoetis’ petcare diagnostics business, Land O’Lakes Foodservice, KWS Seeds and United Sorghum Checkoff Program. The agency has added more than 10 team members to support client growth.

Curious Plot continues as a 90-person agency headquartered in Minneapolis with a presence in Indianapolis and Portland, Ore., providing services including public relations, creative and content, social/digital, media and management consulting to clients in food and agriculture. More of the agency’s story can be found online at CuriousPlot.agency.

Read the release.

Agencies, Agribusiness