From the ZimmComm booth at the #NAMA21 conference I learned all about Curious Plot. It’s the new brand for what we knew as FLM Harvest. The Golden ZimmComm Microphone spent some time with agency President/CEO, Laurie Fleck. Laurie says the agency is working on really upping their digital game with more to be announced this fall. The agency has the same ownership, leadership, team members, clients and services with a new name and identity against the backdrop of rapid transformation in the food and agriculture markets it serves.
“Our industry and clients have experienced a staggering amount of change,” said Laurie Fleck, president and CEO of Curious Plot. “Curious Plot signals our own evolution and continued growth in our dedicated space. While we are still very young by most standards, we continually grow and enhance our service offerings to help our clients navigate the challenges and opportunities to come.”
Curious Plot represents two central pillars of the agency’s new positioning: an innate commitment to continuous learning and the ability to help clients tell a motivating and results-driven story.
Learn more about Curious Plot in my interview with Laurie here: Interview with Laurie Fleck, Curious Plot (6:02)