Come on down to my territory next April. You’ll be glad you did. The Sunshine State will be waiting for you. It’s registration time for the 2014 Agri-Marketing Conference. Shed some new light on your agri-marketing career. NAMA is taking the conference to Jacksonville, Florida in 2014. Soak up the rays as well as the latest trends in ag communications, …
Support inTANDEM Marketing Grant Application
inTANDEM Marketing is a rural marketing agency looking to expand. They could use some help with their online application for a Chase Mission Main Street Grant. inTANDEM marketing’s sole purpose is assisting small businesses in rural agricultural communities with their marketing needs to help them be successful and, in turn, the community sustainable. inTANDEM marketing serves a diverse client base …
Governor of International Marketing Group Announced
Charleston|Orwig announces agency President Marcy Tessman has been elected to a 3-year term as Governor of TAAN Worldwide. TAAN is an international alliance of marketing communications agencies. TAAN is one of the largest independent networks of advertising and communications agencies and has been around since 1936. Today they have 51 member companies operating in 32 countries and 67 cities. “Marcy …
2013 NAMA Fall Conference
The 2013 NAMA Fall Conference is underway in St. Louis and attendance is great with about 200 registered! That’s the most since sometime way back when it was the Issues Forum and held in Washington, DC. How many of you remember that? The Chair of the Fall Conference Committee is Sara Steever, Paulsen Marketing. We sat down at the end …
Marketing Thoughts From AdFarm
The subject of marketing is always a key topic area for the Alltech International Symposium. Doesn’t it make sense to help your customers become more successful marketers? Sure it does. During this year’s Symposium Les Kahl, Managing Partner US/Creative Director, AdFarm, participated in The Marketing Forum track. His session featured a number of marketing experts and Les says he was …
Charleston|Orwig Hires Pinke, Bryant
Charleston|Orwig recently added two veteran food industry communicators to its growing team. Katie Pinke (pictured right), a former marketing and information director for the North Dakota Department of Agriculture, was named business director. Lisa Bryant (pictured below left) brings nearly 20 years of communications and integrated marketing experience, with an emphasis in the beef industry, to her new role as …
Changes in Agricultural Marketing Agencies
We’re back in the swing of things at ZimmComm World Headquarters. Actually, make that in post-Agri-Marketing Conference recovery mode. Cindy and I have a number of interviews to share with you this week from the conference and I’ll get started in this week’s program. I sat down with Lynn Henderson, AgriMarketing Magazine, toward the end of the conference and talked …
Paradowski Creative Earns New Business
Paradowski Creative is the new agency of record for Monsanto’s ongoing America’s Farmers advocacy campaign. The integrated marketing communications campaign includes a variety of elements, such as national advertising, online communications, public relations and a key engagement program called “Farm Mom of the Year.” The addition of this Monsanto advocacy campaign continues the long-standing relationship between the two groups. Paradowski …
BCS Communications Celebrating Ten Years
Here are a couple of farm kids doing good in the big city. Leigh Ann Cleaver and Kelly Schwalbe of BCS Communications (our sponsor) attended National Ag Day Activities and we visited about what’s new with the agency. BCS Communications supports National Ag Day because it’s “second nature to us” says Kelly. Additionally, most of their clients are involved in …
Charleston|Orwig Promotes Gale & Tessmann
Congratulations to Mark Gale and Marcy Tessmann! They have both just received significant promotions at Charleston|Orwig. Mark Gale has been promoted to chief executive officer of the Wisconsin-based communications consultancy firm. Marcy Tessmann has been promoted to president. Lyle Orwig remains as chairman and will continue to be an active and central figure in the agency’s day-to-day operations and long-range …