The Agricultural Relations Council reminds you that the deadline for the Golden ARC Awards Contest is only one week away! Public relations professionals are invited to submit their best work by April 1, 2016 to see how it compares to others in the nation. Instructions for online submission are available, but the system is very user friendly. Google Chrome is …
New Website for Swanson Russell
When your company needs to connect with an audience there isn’t time to waste. Swanson Russell has simplified their website to better serve those seeking to build their brand. The new website, www.swansonrussell.com has an overhauled design and simplified approach to showcase their work, markets of focus, and the people and company who get it done. The website features a …
The Debut of Sage – A Creative Marketing Agency
BCS Communications has changed its name to Sage, A Creative Marketing Agency. The name change reflects a new strategic direction and personality of the agency nearly 13 years after it was founded by company partners Leigh Ann Cleaver and Kelly Schwalbe. Last night the team celebrated the change and I took the opportunity to chat with them both. Leigh Ann …
Iowa FFP Launches “Homegrown Food. Hometown Values”
The Iowa Food & Family Project (Iowa FFP) is working together with farmers to serve locally grown food with the launch of it’s new campaign, “Homegrown Food. Hometown Values.” The sentiment draws attention to the locality of food and the commitment of today’s farm families to provide that food in a safe and reliable manner that’s good for the environment …
New Ad Exposes Chipotle’s “Burrito Disguise”
A full-page ad ran in the New York Post last week highlighting the Center for Consumer Freedom‘s Chubby Chipotle campaign. The ad exposes Chipotle’s “healthy” burritos as 1,500 calorie meals. The ad also points out that in addition to their Burrito Disguise, Chipotle is also facing a class-action lawsuit for alleged violation of the Food, Drug and Cosmetic Act. “Chipotle …
Corn Farmers Coalition Seeks New Opportunities
Riders on D.C.’s Metro have been looking at the faces of farmers for seven summers. This summer they will likely view fragrance ads and real estate commercials, as the Washington Metropolitan Area Transportation Authority rejected the Corn Farmers Coalition‘s annual campaign. Ads already in place were recently removed following the decision of the board to disallow all “issues and advocacy” …
#RealPigFarming Finalist in PR Awards
A program that features real pork producers telling their stories has been nominated for a top national public relations award. The National Pork Board’s #RealPigFarming campaign, developed by Des Moines, Iowa-based PR firm Lessing-Flynn, is a finalist in the Public Relations Society of America’s (PRSA) Silver Anvil awards competition. “We’re incredibly proud of the #RealPigFarming campaign and the results we’ve …
Osborn Barr Hires Brian Deverman
In support of the mission to be ag and rural America’s greatest advocate, St. Louis-based agricultural marketing and communications company Osborn Barr (O+B) is expanding its practice groups in 2015, which are focused on fostering specialized expertise, in a more consistent manner to enhance growth with current and prospective clients. To lead the newly created Crops & Agronomy Practice Group, …
John Deere Picks McCormick Company for Marketing
John Deere today announced the selection of McCormick Company as its marketing agency for John Deere agricultural equipment media and creative projects, and John Deere Financial’s agribusiness market. The relationship will be managed from McCormick’s Kansas City and Des Moines offices. “It’s a sincere privilege for our company to have the opportunity to work alongside the teams at John Deere …
Subway Introduces “Crop Fit”
This is pretty funny. Maybe agriculture could develop a new side business of fitness training …. hmmmm??