Jay O’Brien is the chairman of the Cattlemen’s Beef Board and one of his duties today was speaking at the new appointees orientation lunch. Jay started off talking about the need to look professional and that means wearing a nice bow tie. So he showed everyone how easy it is to quickly tie your tie. Before the lunch got started …
New NAFB Print Ad
The National Association of Farm Broadcasters has a new print ad. This ad will run in Agrimarketing magazine. According to the latest e-Chats newsletter the ad helps further communicate the fact that member’s broadcasts are heard by the rural audience in addition to a traditional farm audience. The ad highlights that NAFB member networks and stations enjoy significant listenership in …
Cattle Industry Convention Media Room
Here’s the Cattle Industry Convention Media Room welcoming committee. It’s Grace and Joe. Joe says Grace is the official Yard-O-Beef spokesmodel. I think the plan is to slice that baby up later today as a news room snack. The media room is getting busier as the day wears on. I was hoping we would have some mild weather here but …
NAMA iPod Contest
Are you one of those people who wishes they had an iPod? Not a NAMA member yet either? Then now’s the time to join because NAMA is launching a winter membership promotion. New members who join NAMA between January 1 and April 6, 2007 will be entered into a drawing for a 30 GB Video iPod. In addition, existing NAMA …
Cattle Industry Convention Directions
I did a walk through of the Opryland hotel this evening to get my bearings and am glad they have directions spread around. This is just a massive complex. Tomorrow I’ll be setting up shop in the media room and conducting interviews and taking pictures as the opportunity presents. One of the first committee meetings is the CBB Admin Subcommittee …
Visiting With Beef Board Staff
When I wandered in to the Opryland Hotel the first person I ran into was Diane Henderson, Cattlemen’s Beef Board (right). She’s my boss here since I’m posting onto the Beef Board Meeting.com blog. Here she is giving directions to CBB board member Charles Miller and his wife Judy. This Opryland complex is immense and a tour guide is very …
Quesadilla Hamburger in Nashville
It’s not warm here in Nashville but at least it wasn’t snowing like it was in Cleveland which I connected through getting here. After checking in to my hotel across the street from the Opryland Hotel I took a nice brisk walk over to see what was going on and to get my bearings for the next several days of …
Cross Blogging Mania
I’m getting ready to finish packing for some industry conferences and will be doing some serious cross blogging (writing on more than one blog at once) over the next week. Starting things off will be the Cattle Industry Convention in Nashville. I’ll have a lot to post here but will also be posting onto Beef Board Meeting which is the …
AdFarm Named AOR for Destron Fearing
Adfarm has been named agency of record for Destron Fearing which means they’ll be charged with executing all aspects of the Destron Fearing marketing communications plan. “We are excited about the opportunity to work with the AdFarm team on our marketing communications program,” said Rae Powell, Destron Fearing vice president of sales and marketing. “We felt AdFarm was the best …
Cow Parade Raises Awareness in Wisconsin
The numbers don’t lie. The Cow Parade promotion in Wisconsin is a success and putting up some impressive pre/post survey results according to the latest from the Wisconsin Milk Marketing Board. More than 100 colorful cows grazed the Madison area and traveled to every corner of the state this past summer and fall as part of CowParade Wisconsin 2006. A …