Adfarm has been named agency of record for Destron Fearing which means they’ll be charged with executing all aspects of the Destron Fearing marketing communications plan.

“We are excited about the opportunity to work with the AdFarm team on our marketing communications program,” said Rae Powell, Destron Fearing vice president of sales and marketing. “We felt AdFarm was the best fit with our culture and had a strong grasp of the challenge we face in the animal identification industry.”

Destron Fearing is the animal application unit of Digital Angel Corporation. The company develops, manufactures and markets electronic radio frequency and visual identification devices for the companion animal, fish and wildlife and livestock markets. In livestock markets, Destron Fearing provides a full complement of radio frequency identification products and software solutions to automate the collection and utilization of critical production information to help meet the growing identification demands of the market place.