I don’t know about all of you who attended last week’s Ag Media Summit but I’m still recovering. I’ve got one little project left to complete and then I’m almost caught up. Of course Cindy’s on the road today to Purdy, MO for a Kip Cullers field day and I’ll be heading north tomorrow for a Monsanto Technology Showcase event …
Online Faster and Older
Welcome to a new week in the new media world. Let’s start it off with a couple of tidbits that should interest any agrimarketer. First of all, let’s look at broadband penetration. A report from Gartner shows that consumers with broadband is going to continue to grow and some are saying that will create a larger audience than traditional broadcast …
AgWired Wordle Cloud
What do bored bloggers do? Find silly little websites like Wordle and create graphics like this that have just about no real purpose or value. I saw a post about it when I was reading my feeds and thought I’d give it a try. Basically Wordle creates a word cloud and allows you to do some basic editing. It did …
Farm Country Political Feelings From The Progressive Farmer
We’re not very focused on politics here but sometimes an interesting story comes along like this one. The Progressive Farmer has just conducted a Zogby International poll of rural American households (2,963 adults) to find out about the political leanings of farm country. The results are featured in the August issue of the magazine. Commissioned by The Progressive Farmer, the …
John Stevenson is Sales/Marketing VP for New Holland
There’s a new leader in sales and marketing for New Holland. John J. Stevenson has been named Vice President, Sales and Marketing, for New Holland Agriculture in North America, according to an announcement by Harold Boyanovsky, president and chief executive officer of CNH Global, N.V. The appointment will be effective August 1, 2008. Stevenson will maintain his office at New …
Osborn & Barr Hires and Promotions
There were plenty of Osborn & Barr representatives at this week’s Ag Media Summit. It looks like they’ve made several promotions and hires. Jeff Black comes to O&B as the new senior digital art director. Jeff’s extensive experience developing multimedia solutions includes work for NASCAR, Busch Entertainment Corporation and Sprint/Nextel. In his new role as group director, association business, Lance …
Meet Nancy Bunker Koester
One of the special people I got to meet this week at the Ag Media Summit was the new National Corn Growers Association, Director of Communications, Nancy Bunker Koester. AMS gave Nancy the chance to meet and interact with a hundreds of ag media professionals and other industry leaders. She is not unfamiliar with this industry, having worked for Monsanto …
Case IH Sponsors Craig Morgan Tour
I guess Case IH liked sister company, New Holland’s, Michael Peterson, “Down On The Farm” promotion. Of course we’ve all known that agricultural marketing superstar Gene Hemphill, was on to something big. Global farm equipment manufacturer Case IH has announced an agreement to sponsor a concert tour by country music superstar Craig Morgan. Titled “Craig Morgan Powered by Case IH… …
First NAMA Webinar Next Week
The first in a series of NAMA Webinars will take place next week. Make sure you get registered today. Direct Branding: Where Message Meets Measure August 7, 2008 ~ 1:00 p.m. (Central Time) Barb Murphy, President of Weyforth-Haas Marketing will present Direct Branding: Where Message Meets Measure on Thursday, August 7. Make sure your marketing strategy, or even just your …
Rhea + Kaiser Employee Working Olympics
Christina Harp, Rhea + Kaiser, got a very cool gig at the Olympics in China. I wish I could take my Schwinn over and provide some assistance and get the “ag” stories that we’ll never see/hear. She’s going to have some stories to tell. Christina Harp, account coordinator with Rhea + Kaiser Marketing Communications, is serving as a liaison for …