BBQ Cheddar Butterburger For National Hamburger Month

Chuck Zimmerman

This is how you celebrate National Hamburger Month. How about a Culvers BBQ Cheddar Butterburger? I wonder when the nutrition police will decide it’s illegal? Think Demolition Man. Culver’s introduces a new ButterBurger to help celebrate National Hamburger Month in May. Culver’s is now serving the BBQ Cheddar ButterBurger with fresh, never-frozen 100 percent U.S. beef, savory BBQ sauce, Wisconsin …

Beef, Food

Keep Food Safe Blog

Chuck Zimmerman

Food safety. Pretty important topic isn’t it? Thanks to alert AgWired community member Leigh Ann we now know that there is a Keep Food Safe Blog. She retweeted someone who tweeted the alert originally. Are you getting this viral thing? Practical information and tips from the experts to help you and your family stay food safe. The original tweet comment …

Food

Watch President Obama Remarks in Macon, MO

Chuck Zimmerman

If you weren’t one of the select few invited to see President Obama speak at the POET Biorefining plant in Macon, MO yesterday then don’t despair (you probably weren’t anyway). I’ve got you covered. Here’s his full remarks in video for you. Cindy has written a good editorial on his remarks on Domestic Fuel you might want to read. I …

Ethanol, Video

President Obama Visits POET Ethanol Plant

Chuck Zimmerman

Today President Obama made his first visit to an ethanol plant since taking office. His message focused on achieving the American dream and rebuilding the economy with renewable fuels playing a key role. The photo below is me with the podium behind me. I got too busy when he was here to get it done again. Here are some excerpts …

Audio, Ethanol

We Hate Sheep-Like Marketing

Chuck Zimmerman

The We Hate Sheep people are Sullivan Higdon & Sink. I visited with their Executive Creative Director, John January, during the National Agri-Marketing Conference. He started right out making sure that I knew that the “We Hate Sheep” theme is metaphorical. As he puts it, “We hate sheep-like marketing.” John says the company has been growing their ag business. They …

Agencies, Audio, NAMA

Hallmark Branding

Chuck Zimmerman

I would dare say that Hallmark Cards has the whole branding thing down to a science. To share some insight into their history and issues they face today John Courtney, Consumer Understanding & Insight Manager, Hallmark Cards, Inc. spoke at the National Agri-Marketing Conference. John is pictured left of Matt Coniglio, Fastline, who introduced him. John says Hallmark is celebrating …

Audio, NAMA

Email Is The Backbone Of Digital Marketing Strategy

Chuck Zimmerman

If you’re using email in your marketing plan do you sometimes wonder if it’s still relevant today? How do you tie it in to new forms of digital communications channels. At the National Agri-Marketing Conference Joel Book, ExactTarget, conducted a presentation titled, “E-Mail Marketing: Strategies, Tactics, Results.” I spoke with him prior to his session. This is an important subject …

Audio, NAMA

AAEA 2010 MarComm Awards Entry Deadline

Chuck Zimmerman

Just when you thought you were all caught up. NAMA awards over with, etc. You’ve got the Golden ARC Awards entries and don’t forget the AAEA MarComm Awards. The AAEA 2010 MarComm Awards Program is open to affiliate members of AAEA, to freelancers who are active members yet create materials in the 10 categories, and to non-members who join as …

ACN

Golden ARC Awards Entry Deadline This Week

Chuck Zimmerman

Here’s your reminder that your Golden ARC Awards entry is due by this Saturday at 5 p.m. That means you have just a few more days to review the 38 available categories at www.GoldenARCawards.com; repurpose previous entries or create new ones, and mail to the Contest headquarters in Texas. Enter the Contest that began 20 years ago, and is specifically …

ARC

IFAJ-Alltech Young Leaders In Belgium

Chuck Zimmerman

Here are the IFAJ-Alltech Young Leaders in Agricultural Journalism award winners who were able to make it to this year’s IFAJ Congress. The award recognize the leadership potential of young members from countries belonging to the International Federation of Ag Journalist (IFAJ). Recipients each receive 1,000 Euros to support their participation at an IFAJ Congress. Pictured are Billy Frey, far …

Alltech, IFAJ