The 2013 NAMA Fall Conference is underway in St. Louis and attendance is great with about 200 registered! That’s the most since sometime way back when it was the Issues Forum and held in Washington, DC. How many of you remember that? The Chair of the Fall Conference Committee is Sara Steever, Paulsen Marketing. We sat down at the end …
NAMA Exec. Comm. Meets
The executive committee of the National Agri-Marketing Association held its quarterly meeting this afternoon in advance of the full board meeting tomorrow. We’re continuing to work on the strategic plan to grow and expand NAMA. The board meeting will precede the start of the annual NAMA Fall Conference which is taking place here in Clayton, MO. We’ve got a full …
Get Ready for 2014 IFAJ Congress
On to Scotland! It’s the 2014 Congress of the International Federation of Agricultural Journalists. I got my passport and I see that Karen Simon has hers. She’s pictured with 2014 Pre-Congress Joint-Chair Adrian Bell. The Congress is being hosted by the British Guild of Agricultural Journalists for an unprecedented sixth time. The them is “Innovations from a Small Island” and …
New iPhones for Agvocating Professionals
You know times have changed when a smartphone has become a “farm tool!” Of course not every farmer will use one and not every farmer with a smartphone will use an iPhone. But a lot do and this week we got the announcement of the next generation of iPhones like this iPhone 5S in the image. This post is not …
Wrapping Up 2013 IFAJ Congress
Cindy and I are close to wrapping up our coverage of the 2013 IFAJ Congress in Argentina but not quite done. As we arrived at the airport in Buenos Aires to return home I spent a few minutes with Marcus Rediger, President, IFAJ. Marcus is pictured on the left with Congress President, Carlos Curci Gonzalez. Marcus says he was already …
2013 Best of NAMA Call for Entries
It is time once again for the Best of NAMA Call for Entries. The balloon head guy says, “Let it go to your head.” So here’s the information: The Best of NAMA awards program honors the best work in agricultural communications. Actually, the best of the best, since companies/agencies must first qualify through regional competition in order to advance to …
Projected Growth in Precision Ag Market
Looks like precision agriculture has a bright future according to a new report by Markets and Markets that says that the market will be worth $3,721.27 Million by 2018. The title of the report is, “Precision Farming Market by Technology (GPS/GNSS, GIS, Remote Sensing & VRT), Components (Automation & Control, Sensors, FMS), Applications (Yield Monitoring, VRA, Mapping, Soil Monitoring, Scouting) …
How Farmers Feed & Fuel America
This is a great video by Fuels America that explains how our farmers are feeding and fueling America. Agriculture in the U.S. is more sustainable than ever. We may be producing more food per acre but we’re doing it with less energy, less water and fewer resources than ever and “we’re just getting started.” So who wouldn’t want a cleaner …
Help Make NAMA Fall Conference a Record
Okay. Here’s the deal agrimarketers. You can still attend the National Agri-Marketing Association Fall Conference in St. Louis next week. Let’s make this a record breaker. We’re very close to our attendance goal now so all you have to do is call the office and let ’em know you’re coming. We’ve got a great program that covers some breakouts on …
Seafood Videos for Consumers
We’ve heard a lot about consumer attitudes about and consumption of meats like beef and pork but how about seafood? Well the Seafood Industry Research Fund sponsored a research study to do just that. Working with Virginia Tech’s Department of Food Science and Technology the research was used in the development of educational videos that address gaps in consumer knowledge …