RFA Ethanol Podcast

Moocall Text Alerts Connect Farmers to Their Animals

Lizzy Schultz

Emmet Savage was an Irish entrepreneur with business ventures in the areas of fashion importing and construction when he first got the idea for Moocall, a company that holds the power to revolutionize the challenges of calving season and bring a new form of smart farming technology to cattlemen all over the world. The creation and launch of Moocall sent Savage straight into the world of agribusiness where he decided to participate in the Pearse Lyons Accelerator Program. Savage sat down with our Jamie Johansen during ONE: Alltech Ideas Conference, where the final phase of the accelerator took place, to discuss his innovations and the ways his business has benefited from the resources provided by Alltech’s unique startup assistance program.

Moocall is a mobile device that attaches to a cow’s tail and has the potential to change the game for beef and dairy farmers during calving season. The device measures contractions on the onset of labor and uses advanced algorithmic technology to send a text message directly to farmers one hour before the calf is due to be born. Savage said the resources and expertise that were made available to him through his participation in the Pearse Lyons Accelerator has been instrumental in the growth and development of the company he has invested so much in.

“The Accelerator has been massive for Moocall as a business, and for me personally,” said Savage. “The program offered us tutoring, training, pitch coaching, and they’ve opened up a world of contacts to help spread Moocall around the world.”

Savage said Moocall has expanded to 38 countries around the world since it’s launch in January of 2015, and he is currently in late stage negotiations with four or five different countries that are interested in having Alltech sell Moocall products to their customers.

Listen to Jamie’s full interview with Emmet here:
Interview with Emmet Savage, Moocall

Download photos from the event here:
Alltech ONE17 Photo Album

Ag Groups, Agribusiness, AgWired Animal, Alltech, Animal Agriculture, Audio, Beef, Dairy, Technology