The 35 FS member cooperatives of the GROWMARK system are getting updated websites to better serve their customers and farmer-owners. “Technology’s changed so much we really wanted to be able to give our members as much of an advantage with their websites as possible,” said Jana Kiefer, GROWMARK Electronic Communications Coordinator, who noted that they have been in the website …
New Multi-Channel Meredith Agrimedia Group
Meredith Corporation announced the creation of Meredith Agrimedia, an innovative new marketing and media service for the agricultural community. The new group encompasses popular existing brands, including Successful Farming magazine, Agriculture.com, Living the Country Life, the Successful Farming Machinery Show and Ageless Iron Almanac. Meredith Agrimedia offers farmers and other agriculturalists expanded multimedia services tied to Meredith’s industry-leading distribution platforms. …
Zimfo Bytes
Boehringer Ingelheim Vetmedica, Inc. names Del Birkhofer to executive director of the Swine Division. The National Pork Board has named Kevin Waetke as vice president of strategic communications. The Red River Farm Network is pleased to announce the addition of Jody Heemstra to the farm broadcast RRFN team. Fastline Publications is pleased to announce the addition of Jenna Jordan as …
New Online Resource About GMOs
The agricultural biotechnology companies that develop genetically modified seeds (GMO) are coming together to launch a broad, new initiative to provide accurate information and answer the toughest questions about GMOs and how our food is grown. GMO Answers is a new conversation, public Q&A, and central online resource for information on GMOs, their background, use in agriculture, and research and …
Southeastern States Hire New Advertising Sales Rep.
The Livestock Advertising Network (LAN) has been named the new national advertising representative for state cattlemen’s associations across the Southeast. LAN will currently be representing the Alabama Cattleman, Carolina Cattle Connection, Georgia Cattlemen, Cow Country News (Kentucky), and Tennessee Cattle Business. These 6 states will represent a circulation of over 37,400 producers. The Livestock Advertising Network will be coordinating all …
AgEagle Tractor Tuff Robotic Aircraft
Hello and welcome to the ZimmCast. In this week’s program we’re going to learn about a new term for UAV’s or unmanned aerial vehicles. I had a conversation with Bret Chilcott, AgEagle, who refers to them as “robotic aircraft” which are tractor tuff. Here’s a photo of an AgEagle robotic aircraft product which is a fixed wing device. As you’ll …
Panera Bread’s Lazy Response to Offensive Promotional Campaign
It looks like Panera Bread has heard from the countryside. However, to date, their response has been lazy at best. Earlier this week Carrie Mess brought to our attention the Panera Bread campaign all about the EZChicken which implies that farmers raising chickens and using antibiotics are lazy. It has launched a grassroots campaign on Facebook and Twitter. Just follow …
The News is Out at Ag Media Summit!
Ag Leader’s marketing communications team will be hitting the trade show floor at the upcoming Ag Media Summit, the largest meeting in the United States of the ag industry’s top writers, editors, photographers, publishers and ag communicator specialists. And there to get the news out about Ag Leader’s new video, website redesign and product offerings will be Jenna Royer, marketing …
Senate Ag Committee Approves USDA Nominees
The Senate Agriculture, Nutrition and Forestry Committee this week unanimously approved the nominations of Krysta Harden to serve as deputy secretary of agriculture and Robert Bonnie to serve as under secretary for natural resources and the environment. Harden has been nominated to succeed Kathleen Merrigan in the second-highest post at USDA Bonnie, while Bonnie, who has been a senior advisor …
Jason Weller Appointed Chief of NRCS
Congratulations to Jason Weller on his appointment as Chief of the Natural Resources Conservation Service where he has served as acting chief the last eight months. Jason is pictured at the recent CTIC Conservation in Action Tour. Here are some notes from the notice about his appointment. As Acting Chief, Jason has moved swiftly to transform NRCS’s Administrative Functions; support …