You may be seeing and hearing new “Beef. It’s What’s for Dinner.” advertising this summer. The beef checkoff has updated the popular campaign and rolled out new print and radio ads. Watch and learn more about the strategy behind the beef ad campaign and one of the beef producer-leaders involved. The new campaign targets millenial and Gen-X consumers ages 25-44, …
Science For A Better Life On Tour
Bayer has hit the road with an interactive exhibit celebrating 150 years of research in science. The exhibit set off on it’s long voyage in February 2013 and recently made it’s way to the one and only stop in the United States at the Bayer Crop Science Headquarters in North Carolina. Chuck got the chance to visit the facilities and …
Two ASTA Chairs Reflect on Industry
The current and incoming chairmen of the American Seed Trade Association (ASTA) are pleased with the state of the industry and looking forward to a bright future. Blake Curtis, Curtis & Curtis, has served as the chairman of the organization for the past year, which he says has gone by very quickly. “It has been a year of successes,” he …
Getting More Nutrients From A Pig’s Diet
I caught up with Aidan Connolly, vice president of corporate accounts with Alltech, recently while he was in Des Moines, Iowa for the 25th Anniversary of the World Pork Expo. I peppered him with questions from feed prices to the importance of nutrients in the diet to some of the diseases the pork industry is addressing and got the low …
Lowell Catlett talks future at ASTA annual meeting
The 130th American Seed Trade Association (ASTA) annual meeting opened today with a look into the future of the seed industry provided by Dr. Lowell Catlett, the Dean of the College of Agriculture and Home Economics at New Mexico State University. Catlett is a self-professed “weirdo” who provided his perspective on what it takes to look to the future with …
New Holland TLB Popular Due to Versatility
Doing it all with one piece of equipment is something both farmers and construction workers would like to do, which explains why one of the most interesting pieces of equipment at the New Holland Construction Media Event held recently at company headquarters in New Holland, Pa., was one of their tractor-loader-backhoes. Jon Hume, product specialist with New Holland, told Chuck …
ASTA at the Grand Ole Opry
The opening reception for the 130th American Seed Trade Association annual convention was held at the Grand Ole Opry and the entertainment was provided by an up-and-coming country artist who is now starting to get so popular that he is having less time for his job as a Syngenta Seeds sales rep. Not coincidentally, the reception was sponsored by Syngenta …
New Holland Excavators Good for Ag & Construction
During the recent New Holland Construction Media Event at company headquarters in New Holland, Pa., company officials emphasized how this year, they are integrating their agricultural and construction lines of equipment. One of those items that falls into that category of being useful in either world is their E55B excavator, which Peter Nelmes, construction equipment specialist for New Holland CE …
ASTA Convention Tackles Industry Issues
The American Seed Trade Association (ASTA) is holding its 130th annual convention in Nashville, Tennessee this week and it goes without saying that the organization is facing issues today that members at that first meeting never even dreamed about. “It’s really exciting when we look at 130 years of all the issues that impact the seed industry and how the …
2013 World Livestock Auctioneer Champion Dustin Focht
A big congratulations to Dustin Focht, Stillwater, OK, who is the 2013 World Livestock Auctioneer Champion! Here’s a photo of Dustin. The Runner up Champion is Blaine Lotz from Edna, Kansas and the Reserve Champion is Brian Little from Wann, Oklahoma. We had a fantastic group of 31 contestants for this honor. It’s the Super Bowl of livestock auctioneering and …