NAMA Fall Conference

ASTA at the Grand Ole Opry

Cindy Zimmerman

The opening reception for the 130th American Seed Trade Association annual convention was held at the Grand Ole Opry and the entertainment was provided by an up-and-coming country artist who is now starting to get so popular that he is having less time for his job as a Syngenta Seeds sales rep. Not coincidentally, the reception was sponsored by Syngenta Seeds.“>asta-13-leviLevi Riggs is an Indiana native who has been with Syngenta Seeds for five years. “In February I stepped into a seed adviser role so I’m actually a dealer selling to local farmers around my area and really focusing in on that and country music,” Levi said.

He grew up on a dairy farm, studied Ag Econ at Purdue, and worked as an intern with Golden Harvest prior to its purchase by Syngenta Seeds, but he always loved music. “I sang with the Purdue Varsity Glee Club and I just had a passion for country music,” which Levi said led him to put a band together and start singing at county fairs.

Last night was the first time that Levi, with his sister Lauren and brother-in-law, played the Grand Ole Opry but with songs like “Born to Farm” it probably won’t be the last! “Corn and beans, green and red machines, he was born to farm!”

Listen to our interview with Levi here where he signs part of “Born to Farm” – Interview with Syngenta Seeds singer Levi Riggs

Check him out at or on Facebook.

Watch the video that Meghan Grebner with Brownfield Ag News shot of Levi singing “Born to Farm.”

ASTA Annual Meeting Photo Album

Agribusiness, ASTA, Audio, Seed, Syngenta