Meat MythCrushers

Chuck Zimmerman

There are a lot of myths about eating meat. They’ve all been crushed by Meat MythCrushers! Get the truth.

The American Meat Science Association (AMSA) in conjunction with American Meat Institute (AMI), is pleased to announce the launch of the “Meat MythCrushers” campaign, an effort to reconnect Americans to modern food production and to “crush” some of today‟s more popular myths associated with meat and poultry.

The campaign is centered around a new website, www.MeatMythCrushers.com, that features twelve videos with AMSA academic experts who clearly and concisely debunk myths for consumers. A companion brochure, including detailed scientific references to support their statements, is also available on the website. You can also like them on Facebook.

This video features @iTweetMeat. Follow Chris Raines. He’s good. Really.

Ag Groups, Food, Video