Leica Geosystems is represented here at Commodity Classic by Harlan Little, North American Business Manager. He showed me information that has just been released about their new mojo3D which puts mapping and guidance in a “new perspective.” Designed to help growers get the job done more quickly and efficiently, the system combines a unique, three-dimensional user interface with rugged, water-resistant …
Soybean Superstar Speaks at BASF Seminar
You can never get enough of the always entertaining World Soybean Yield Champion Kip Cullers. During the BASF Science Behind Soybeans seminar at the 2010 Commodity Classic on Wednesday, Kip talked about the recent trip he took to Brazil and what he learned there. “The reason I went to Brazil is because, if you want to learn something, you got …
BASF Recognizes SOY Challenge Winners
Since Sue takes care of the bookkeeping on the Roehm farm and she admits to being a little skeptical when they entered the challenge because of the additional upfront cost involved. “With the chemicals, that’s a very big portion of our budget for farming,” Sue said. One of those additional costs was for Headline, which increases plant health. “And by …
BASF Science Behind Soybeans
Here at Commodity Classic a group of us media types are learning about The Science Behind Soybeans from BASF. We have a panel of experts that includes soybean growers like world record holder Kip Cullers. Cindy and I are attending the seminar and will posting photos and interviews here soon. The media who could not attend are invited to download …
Merial Picks SHS For Large Animal Business
Merial has announced that it has selected Sullivan Higdon & Sink (SHS) as its agency of record. The agency will be handling all advertising, public relations and online efforts for the company’s U.S. large animal business. The addition of Merial’s large animal business bolsters SHS’s growing list of animal and food-related clients including companies such as Cargill, Dairy Farmers of …
Social Media For Soybean Growers
One of the friendly faces you’ll meet when you check in to the media room at Commodity Classic is Cassandra Schlef, Communications Coordinator for ASA. She helps with press releases, their weekly Leader Letter and website updates that include Twitter and Facebook. Cassandra says the media room this year has been expanded to include more work tables and internet access …
Off The Cob With Cathyrn Wojcicki Dixson
Joining the ranks of the Farm Podcasters is Cathryn Wojcicki Dixson, NCGA Communications Manager. I met Cathryn here at Commodity Classic and talked with her about her job and the new audio program she’s producing for NCGA. The program is called “Off The Cob.” Welcome to “Off the Cob”, an original podcast series produced by the National Corn Growers Association. …
Media Room Leaders
The guys who are overseeing the media room again this year are Bob Callanan, American Soybean Association (l) and Ken Colombini, National Corn Growers Association. I talked them into posing for me this morning with our media room sponsor sign. Thank you New Holland! The media are starting to trickle in as we get closer to the official kickoff of …
Zimfo Bytes
Olivia Gonzales of Paso Robles, Calif., competed against 37 other college students or recent graduates to win the American Farm Bureau Federation’s 2010 Collegiate Discussion Meet at the AFBF Young Farmers and Ranchers Leadership Conference. New Holland has adopted SCR (Selective Catalytic Reduction) technology for machines with engines above 100 hp and CEGR, Cooled Exhaust Gas Recirculation, for engines below …
WTF Is Your T-Shirt
Today was the first day I’ve worn my WTF shirt. That is Where’s The Food, Without The Farmer? of course. It was fun seeing the reaction from people in the airport, on the plane and in the hotel today traveling to Commodity Classic. I can’t tell you how many people have said, “I saw that on Twitter today.” Thank you …