Merial has announced that it has selected Sullivan Higdon & Sink (SHS) as its agency of record. The agency will be handling all advertising, public relations and online efforts for the company’s U.S. large animal business.

The addition of Merial’s large animal business bolsters SHS’s growing list of animal and food-related clients including companies such as Cargill, Dairy Farmers of America, Midwest Dairy Association and Meyer Natural Foods.

The program of work will be handled by Sullivan Higdon & Sink’s Kansas City office.