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Beef Board Chairman Lucinda Williams

Chuck Zimmerman

Lucinda WilliamsAt the opening general session of the Cattle Industry Convention today we heard from Lucinda Williams, Chairman, Cattlemen’s Beef Board. This session also featured leaders from NCBA and ANCW which I will be posting separately.

Lucinda spoke about her observations from a year as Chairman of the CBB and offered a number of thoughts for consideration. You can watch her presentation in the video or download and listen in the player below:

Cattle Industry Convention Photo Album

You can listen to or download Lucinda’s remarks below:

Ag Groups, Audio, Cattle Industry Conference