At the opening general session of the Cattle Industry Convention today we heard from Lucinda Williams, Chairman, Cattlemen’s Beef Board. This session also featured leaders from NCBA and ANCW which I will be posting separately.

Lucinda spoke about her observations from a year as Chairman of the CBB and offered a number of thoughts for consideration. You can watch her presentation in the video or download and listen in the player below:

Cattle Industry Convention Photo Album

You can listen to or download Lucinda’s remarks below: