In this public service announcement produced by USDA and the Ad Council eating an apple keeps the ceiling from falling on you and turns it into a world map. Well, that’s not really the message.

The United States Department of Agriculture’s Food Nutrition and Consumer Services and the Ad Council announce today the launch of a multi-media public service advertising (PSA) campaign designed to inspire children and families to adopt healthier lifestyles.

As we all know, today’s obesity and overweight statistics are staggering. Approximately 66 percent of adult Americans are considered overweight or obese while 17 percent of American children themselves are categorized as overweight. Research indicates that there is a direct correlation between being overweight during childhood and adolescence and carrying that through into adulthood.

If it were only so easy as running a psa and the crisis of obesity in kids would be solved. Maybe it will help. I don’t know.