DEKALB has announced the launch of DEKALB WingWear, a clothing line featuring custom-designed graphic apparel and accessories for young men and women ages 15 to 24. A portion of all DEKALB WingWear proceeds will be donated to help fund a new DEKALB Ag Youth Scholarship for high school and collegiate students pursuing agriculture-related degrees. Ten students will be awarded a …
FAZD Provides FMD Information
In case you don’t know much about foot and mouth disease there’s a new website with all the information. It’s produced by the National Center for Foreign Animal and Zoonotic Disease at Texas A&M University. As a Department of Homeland Security National Center of Excellence, the National Center for Foreign Animal and Zoonotic Disease Defense is focused upon the development …
Dave Mehlhaff at American Hereford Association
My main man Dave Mehlhaff is back to his livestock communications roots. He’s the Director of Communications for the American Hereford Association. In this position, Mehlhaff will manage and direct the organization’s strategic positioning of the Hereford brand and the attributes that convey value advantages of the breed and the organization. He will also create communication strategies that put an …
Country Living Olympics
I’m not sure what you do at a Country Living Olympics but I’d sure like to find out. It must have something to do with animals though since it’s going to happen during the American Royal Livestock and Trade Show. Besides country living sports the Country Living Association is planning a full day of speakers and panel discussions to help …
Zimfo Bites
Railroad Commission of Texas, will test an innovative power generation system on a Texas dairy farm. “The Railroad Commission of Texas is honored to receive funding both from PERC and NRCS,” said PERC Agriculture Advisory Committee member Dr. Steve Jaeger.” The support of both organizations proves we are on the right track to find environmentally friendly technologies for the U.S. …
Autofarm and Raven Industries Expand Collaboration
It seems like the precision agriculture companies are doing a lot of collaborating these days. It makes sense when you consider how many different components have to work together from software to satellites to hardware. Here’s the latest announcement from Autofarm and Raven Industries. AutoFarm and Raven Industries announce the expansion of a collaborative agreement for product development opportunities following …
Missouri Beef Industry Council Video PSA
The Missouri Beef Industry Council has been a client of ours since we started ZimmComm New Media going on four years ago. They called last week needing a video psa to use in the upcoming stage 4 event of the Tour of Missouri, a professional bicycle race across the state. So with a little help from iMovie and iDVD it …
I’ll Be Your Geek Marketer
Many AgWired fans know I recommend Micro Persuasion written by Steve Rubel. The man has more insight into how new media can be used as corporate marketing tools than anyone else I’ve found. I have tried diligently to apply his ideas to the agricultural marketing world. He also writes a column for Advertising Age and his latest one is right …
Get To Know Laura Mayfield
I had an opportunity this morning to talk with the new President of McCormick Company, Laura Mayfield. Our conversation will help you get to know her. Laura says she’s worked with some of the staff at McCormick on projects over a period of several years so she’s not a complete stranger. She says that clients can expect the same great …
New Leadership At John Deere
Various members of Deere & Company’s senior management have become, well, even more senior. The company also opened up a new position. Deere & Company has announced the appointment of two new senior officers as well as new assignments for other members of the senior management team, including the creation of a position to leverage several key disciplines across the …