My main man Dave Mehlhaff is back to his livestock communications roots. He’s the Director of Communications for the American Hereford Association.

In this position, Mehlhaff will manage and direct the organization’s strategic positioning of the Hereford brand and the attributes that convey value advantages of the breed and the organization. He will also create communication strategies that put an innovative and positive face on the Hereford breed within the seedstock, commercial cow-calf, feeding and food sectors of the beef industry. Mehlhaff will work with both the AHA and Certified Hereford Beef (CHB) LLC communication efforts and will serve as the communication link between the AHA, CHB LLC and the news media.