The Mushroom Council has hired a blogger and his company which now has a new blogger, to be their new agency. Kudos for them.

At a meeting in Atlanta January 12, the Mushroom Council reviewed several outstanding agency presentations then selected Edelman to be their agency of record. Comments from Council members about why Edelman included things like “state of the art, innovative, fresh, forward thinking, passionate, experienced and credible”. Edelman is the largest independent consumer public relations firm in the world, recently named agency of the year by Advertising Age magazine (which suggests Edelman is recognized for more than their PR capabilities) and in combination with sales promotion agency Seismicom has helped such clients as Dole increase bagged salad sales, Dairy Marketing Inc. create the 3 a day campaign and the California almond industry to get consumers to eat a handful of almonds a day contributing to record shipments and returns. As newly elected Council Chair Curtis Jurgensmeyer put it, “I just finished going through Edelman’s presentation again. We made the right choice!”