Osborn & Barr Communications has been named agency of record for ICL Performance Products LP which manufactures and markets specialty phosphates.
“We hired Osborn & Barr for the agency’s expertise in public relations and the company’s reputation for delivering measurable results,” said Dick Kennedy, president and chief executive officer of ICL Performance Products LP. “We look forward to developing a strong partnership with Osborn & Barr as we continue to provide tailored solutions and high-quality technical support to our valued global customers in the phosphates industry.” The agency will be responsible for providing strategic public relations counsel to communicate ICL Performance Products LP’s corporate and product messaging to increase awareness and visibility of the company’s brand among industry audiences.
Podcast Measurement on a Winter Day
Why have a camera if you don’t use it right?
It was so nice today I had to get out for a break. In fact, it’s warmer in Missouri today than it was when I left Tampa, FL yesterday.
It almost got up to 70 degrees.
Now just so you don’t think, “Chuck why are you wasting my time with a stupid picture?” I am going to suggest you listen to this podcast episode of Business Week – The Cutting Edge. It’s about podcasting distribution and features Rick Klau, a vice-president at FeedBurner. He talks about “the rise of podcasts among the feeds his company helps manage. The business has turned its focus toward getting metrics that will afford podcasters and advertisers a better grip on their audiences.”
Very good material for those of you who are interested in where this podcast thing is going. I think I know and I’ll bet you can guess but hearing it from someone like Rick really brings it home.
AAEA Photo Management Webinar
I am seriously late in posting this but just in case you want to get in on a webinar about “Digital Photo Management Made Easy: How to Edit, Archive and Catalog Digital Photos.” This is being offered by the American Agricultural Editors’ Association and it’s tomorrow folks. You don’t have to be a member to register and participate.
It’s not about looking at slides on a light table, tossing the ones you don’t like and filing the rest anymore. The digital process of editing and archiving photos is not as crazy as it may seem, and the process can be efficient. AAEA members and other experts in the field will discuss several programs and practical processes for both Macs and PCs that can make managing your digital photos easy.
Live Webinar takes place on Tuesday, March 6, 2:30-3:30 p.m. EST (1:30-2:30 p.m. CST)
Register now on the AAEA Web site at www.ageditors.com
Cost is $25 for AAEA members and $50 for non-members
The Latest On NAFB & The BARN/ABN
Another Commodity Classic has come and gone and I’m in recovery mode. But I do have a ZimmCast for you which is in part from the trade show floor. In the first part of the program I interviewed the three amigos you see in the picture. They are (l-r) Jeremy Povenmire, National Association of Farm Broadcasting, Me, Bill O’Neill, NAFB and Hugh Whaley, O&B and the NAFB Foundation. I obviously did not get the blue shirt memo.
We did the interview as a talk around with Bill describing the latest research NAFB has completed, Jeremy talking about membership and Hugh updating us on the status of the NAFB Foundation.
Then following their interview I’ve got some audio from Andy and Lindsay at the Buckeye Ag Radio Network/ABN. They talk about how the two company brands will mesh and what it means to them.
You can download and listen to the ZimmCast here: 
ZimmCast 109 (12 min MP3)
Or listen to this week’s ZimmCast right now:
zimmcast109-3-5-07.mp3The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes.
The NAFB portion of this program can also be found as part of the CommodityClassicCast podcast series.
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Moons Over Missouri
It has been a long day of travel back from Tampa, FL and the Commodity Classic so this is all you get today.
This is from the drive home from Kansas City airport on I-70 and taken with my Nikon using the roof of the car as a support.
Just to get something to compare it to I also took the same picture with my Casio Exilim that was on a tripod with full electronic zoom.
Neither of them really do justice to the moon as it came up over the horizon. Just the few minutes it took to get to an exit made a big difference.
So, you can look forward to some follow-up Commodity Classic posting this week as well as the backlog of industry stories I’ve got to post.
Don’t Forget the Podcast & Photo Album
I’m about done for the day here at Commodity Classic. The trade show’s over. This evening is the final entertainment function with country music star Collin Raye. I think Cindy and I are going to take some time off and miss that.
I’ve got some more things that will be posted like the winner of the New Holland Blue iPod but in the meantime remember that you can subscribe to the CommodityClassicCast podcast series.
And don’t forget the 2007 Commodity Classic Photo Album which I’ll be adding some more to later today.
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The BASF Wrapup
I know I’ve covered a lot of BASF activities here at Commodity Classic but they are very involved and hey, they’re one of my sponsors. To get a wrap-up I spoke with Steve Henning, Marketing Manager Corn Belt after he got done with a tv interview.
Steve exudes enthusiasm and I think you’ll hear that in his voice. He says that growers coming through their booth were very upbeat and he’s excited about that.
I also asked him how the Dippin’ Dots went over and he said they had numerous double dippers. He compared the innovative science behind the ice cream product with the innovative technology offered to growers by BASF.
You can listen to my interview with Steve here: cccast-25-henning.mp3
This interview is part of the CommodityClassicCast podcast series.
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Kleckner on Biofuels
Cindy was trade show talking today with Dean Kleckner, Truth About Trade & Technology.
They had an extended discussion on one of the main topics everyone’s been talking about and that’s biofuels. Dean always has an opinion and he shares that with Cindy. I think you’ll enjoy it.
Listen Cindy’s interview with Dean here: cccast-26-kleckner.mp3
This interview is part of the CommodityClassicCast podcast series.
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ASA Awards Banquet
Another banquet held last night was the Annual ASA Banquet.
It’s another opportunity to distribute awards.
This one is being presented by ASA President Rick Ostlie (left) to Kaleb Hellwig, BASF, in appreciation of BASF’s support and partnership.
Thanks to ASA for supplying this picture.
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Random Street Photo
This is just a completely random street photo I thought I’d share.
Since Cindy and I got a hotel about 5 blocks away instead of one of the “close” hotels we’ve been doing a lot of walking back and forth. It would be nice if the media could get in the hotels that attach to the convention center since we’ve got stuff to lug around.
Anyway, this morning there was all kinds of activity going on around downtown Tampa. I have no idea why. These folks were all on stationary bikes just a spinning away to some very loud music. I’m sure it’s good exercise but I was getting mine on foot.
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