RFA Ethanol Podcast

Podcast Measurement on a Winter Day

Chuck Zimmerman

Winter SkyWhy have a camera if you don’t use it right?

It was so nice today I had to get out for a break. In fact, it’s warmer in Missouri today than it was when I left Tampa, FL yesterday.

It almost got up to 70 degrees.

Now just so you don’t think, “Chuck why are you wasting my time with a stupid picture?” I am going to suggest you listen to this podcast episode of Business Week – The Cutting Edge. It’s about podcasting distribution and features Rick Klau, a vice-president at FeedBurner. He talks about “the rise of podcasts among the feeds his company helps manage. The business has turned its focus toward getting metrics that will afford podcasters and advertisers a better grip on their audiences.”

Very good material for those of you who are interested in where this podcast thing is going. I think I know and I’ll bet you can guess but hearing it from someone like Rick really brings it home.

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