The Agri Council of American Business Media released their latest research on farmers use of media. If you’re wondering whether farmers use the internet and how much then wonder no more. Here’s a couple tidbits from the study as it relates to the internet.
*The Internet stands out as a source whose usage is on the rise – significant minorities of respondents indicate greater usage than several years ago and even more say they will increase their usage in the next 3 to 4 years.
*The Internet is growing in importance as a source of information used by farmers and ranchers as majorities are online or plan to be in the future.
*The Internet is currently used to check on markets and the weather, and research new products and services. In the next 3 to 4 years, respondents expect to spend more time using the Internet to keep up with key information that helps them to run their business.
This kind of information documents that farmers are really no different than the general public in regards to their internet use. Everyone is using it more and will continue to do so. That’s why technologies like blogging, podcasting and RSS exist and you’ll see even more to come. It’s really blurring the distinctions between media and forcing us to change the way we communicate!