Mobile app technology is growing fast in the ag industry. Even the dairy sector is seeing more and more of it. Take Select Sires which took their Select Detect activity monitoring system to a new level this year when they introduced the mobile optimized version at World Dairy Expo. I spoke with King Smith to learn more about it. In the photo he’s showing the new mobile app on an iPad.
This new mobile application allows dairy producers to access cow records from the barn, from the field or when they are on the go.
The mobile Select Detect application is optimized for iPhone®, iPod touch®, iPad® and Android™-based phones. It allows for a quick remote review of cows on the high activity list, low activity list and heat expectancy list. Both daily and hourly activity charts can be viewed to determine if and when A.I. should be performed. This removes the need for dairy producers to be in the office to review the software and allows for a quick snapshot of activity that is updated every hour.
You can listen to my interview with King here: King Smith Interview
2011 World Dairy Expo Photo Album
The ZimmComm team is on site at World Dairy Expo in Madison, Wisconsin. This is the 7th year we have been here at WDX, but the first time the two of us have been here together. We were both here one year but switched off, so not together, and I have been here by myself or with daughter Carly for the past four years. It’s always nice when we get to be somewhere together!
If you missed the 2010 World Dairy Expo, you missed a lot!
Let’s meet the President of 
Mark told Cindy that the agency business has made some dramatic changes in the past few years with the advent of social media and he is proud that Charleston|Orwig has been on the forefront of using these new tools to communicate. 
The weather has been fabulous so far this week for the 2010 
Cindy is on location at World Dairy Expo so I thought I’d share one of her posts from 
Instead of getting presents, Hoard’s was giving presents to celebrate their milestone. They presented World Dairy Expo with artist Bonnie Mohr’s updated “Foster Mothers of the Human Race” featuring all seven dairy breeds. The original Foster Mothers print was created in 1957 followed by updates in 1963, 1991, and 1993 — all of which were painted by former Hoard’s Dairyman Art Director James Baird. Bonnie was commissioned by Hoard’s to paint the new version specifically for the 125th anniversary and it was 
“Essentially the program is designed to reach out to our youth – elementary, high school, college-level students – our future leaders of tomorrow, to promote agricultural awareness,” Lance told me. “It’s not about products, it’s just about reaching out to the youth.”
Some of the Twitter-heads attending World Dairy Expo met up for a Tweet Up on Thursday afternoon at the Media Room. 
I talked to Lyle, the Orwig of Charleston Orwig, in the agency’s suite overlooking the expo arena about their commitment to agriculture and the dairy industry. “When we began with Charleston Orwig, agriculture was a focus for us, we didn’t just happen to get a couple of ag accounts and say – oh, let’s be an ag agency,” Lyle said. “Having grown up on a central Illinois dairy farm, it’s important for me personally, as well as the agency to maintain that connection to agriculture and so we have focused on that as we’ve grown the agency.” Lyle says about 85 percent of the agency staff have an agricultural background, either in agribusiness communications or growing up on a farm, or both. 
The theme of of 
“Using Popular Media to Tell Dairy Farming’s Story” was the topic of a Tuesday morning seminar at 
We’re heading into dairy industry time. First up is the 
Immediately following this week’s World Dairy Expo is the 
I’m still in World Dairy Expo mode and thought you might be interested in this program.
If you’re a media person needing some dairy information, especially photos, then 
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