The Alliant Energy Center in Madison, WI is growing thanks to New Holland Agriculture. The expansion is underway and during the groundbreaking ceremony last week I spoke with Mark Clarke, director of the Alliant Energy Center.
“We’re partaking on a project that we started a little over 18 months ago and to see it finally come to together is really exciting for me. We are going to have some really neat buildings when this is all said and done.”
“What you are going to see is two brand new state-of-art building facilities and I don’t know if anywhere else in the United States is going to be able to compete with these when we are done. We designed these from an animal standpoint. We had the representatives from World Dairy Expo and Midwest Horse Fair at the table last summer when we were designing these buildings. We are going to have 290,000 square feet of exhibition space and they are really versatile.”
Another big player in this expansion is Ben Brancel, Secretary of Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP).
“The state of Wisconsin is recognizing the value of the livestock industry and World Dairy Expo is an international exhibit that brings people from around the world.”
Ben explains that they already have had inquires about using the New Holland Pavilions for catering and sporting events along with many trade show type conferences.
They all know that the deadline is tight, but have great confidence in the endeavor. The Dane County Fair Grounds are accommodating with the use of tents for other activities held there throughout the summer. I know I’m not the only one who can’t wait for the ribbon cutting this fall.
Ground was broke to mark the start of construction on the New Holland Pavilions at the Alliant Energy Center in Madison, WI. The 290,000 square foot expansion will create a state-of-the-art multi-use space, replacing again barn facilities.
“We are proud to partner with Dane County to build and provide what will be the premium livestock facility in the country, a tremendous upgrade that will benefit world class dairy, livestock, horses and other livestock throughout the year,” says Ade Hughes, Vice President New Holland North America. “This opportunity is a perfect fit for New Holland, considering the smart haymaking technologies we have brought to the marketplace that benefit so many animals across North America.”
The Alliant Energy Center is home to the World Dairy Expo and Midwest Horse Fair, as well as many livestock and equine shows. The new pavilions will have capacity to house more than 2,000 head of cattle and be versatile enough to include show rings for cattle and horse shows. They can be cleared to create open space accommodating for trade shows, a factor that will allow New Holland to conduct training activities. New Holland equipment will also be featured in the front reception area of the building.
Mark Clarke, Alliant Energy Center general manager, said, “The new space will enhance our ability to conduct world class activities here at the Alliant Energy Center. We’re excited to have New Holland Agriculture as a significant partner in our success moving forward.”
Construction on the project begins today and their goal is to have a ribbon cutting in just 30 weeks. Just in time for World Dairy Expo in early October.
Yellow boots? Yes. And they’re not rubber! They’re polyurethane. Why? Because they last 3-4 times longer.
Now that’s important not only for today’s dairy farmer but anyone who could use some comfortable boots in messy situations. These are Prima Tech boots and they were on display at World Dairy Expo. Besides being longer lasting they are insulated, lighter and very slip resistant. I got my pair and put them on for the first time today. At World Dairy Expo I met Cindy Woodward, Global Marketing Manager, and talked with her about this new product. You can listen to that interview below.
Here’s the Prima Tech Promise:
Prima Tech promises to provide you — farmer, cattleman or hog producer — with durable, reliable, consistent animal health applicators. We have talked and worked directly with you, our customers. We have learned the lessons of the field and offer a line that withstands the daily punishment of farm use. We are dedicated to making the Prima Tech name and seal the quality mark of the animal health equipment industry. We will accept nothing less than to become the standard against which others are judged.
DeLaval has a new vision. I learned about it at World Dairy Expo from Christian Poggensee, Regional President, North America. Simply put it is, “We make sustainable food production possible.” Christian says it’s not a target but rather something the company wants to be perceived as. DeLaval became a sponsor of the U.S. Dairy Sustainability Awards earlier this year.
The company launched their sustainability initiative several years ago. New products development keeps four things in mind: Environment, Animal Welfare, Social Responsibility and Farm Profitability.
One of the more fun products by DeLaval that accomplish this are their Swinging Cow Brushes! These were on display in the DeLaval exhibit at World Dairy Expo.
The DeLaval swinging cow brush SCB is designed to improve cow health, comfort and welfare. The swinging cow brush SCB, which starts to rotate on contact, is a revolution in cow care and cow comfort. The unique brush which rotates at an animal-friendly speed, swings freely in all directions, smoothly up, over and alongside the cow to provide comfort all around.
The company that has been mainly responsible for our ability to cover World Dairy Expo on World Dairy Diary.com year after year is Charleston|Orwig. This integrated marketing and reputation management agency has quite a few clients in the dairy business, including our marquee sponsor, New Holland. I spoke with Charleston|Orwig’s Mike Opperman, Sr. Director, Strategy and Planning, (left on the show lot with his client) to learn how the agency is doing and found out that they have a unique project going on here at Expo.
Charleston|Orwig announces that every step its employees take during this week’s World Dairy Expo will be for a good cause. The company will donate a penny for every step taken by each of its employees to Farmers Feeding the World. Given the massive scale of the week-long event and the dedication of its employees, the company anticipates a sizeable donation.
Every member of the Charleston|Orwig team will wear a pedometer to record how much he or she walks throughout the five days. The companies working with Charleston|Orwig at World Dairy Expo also are invited to participate in “hoofing it” or to match the donation.
It’s Fabulous Farm Babe time at World Dairy Expo. The Farm Report with Pam Jahnke is in full swing.
I got to sit down with Pam for a few minutes to talk about what she hears from her audience of dairy folks here in Wisconsin. When it comes to the dairy industry she says it is thriving with milk production up even with hot dry weather in the summer. Some southern producers are having to source feed due to the dry weather though. Listen in to our conversation to learn more about what’s going on in Wisconsin agriculture.
One of the big “new” things at the 2012 World Dairy Expo is New Holland! New Holland has made a major commitment to support the Expo for several years. Here’s Abe Hughes, VP, North America, for New Holland, with U.S. Secretary of Agriculture, Tom Vilsack, during his visit to Expo this morning. We want to thank New Holland for sponsoring coverage of this year’s Expo on World Dairy Diary.com!
New Holland has sponsored a 26,000 square foot Trade Center tent outside the Exhibit Hall to provide room for additional exhibitors and also has a selection of equipment on the lot outside the tent. I visited with Abe outside this morning to learn more about what New Holland is doing for America’s dairy farmers. You can hear all about it in the video interview below. One of those things is the New Holland Value Bonanza, a coupon for $500 off your purchase.
SAVINGS FOR YOU – AND A FRIEND! Simply bring this card to your New Holland dealer and present it at time of purchase – and share the additional card with a friend so you both save. Don’t forget, this offer is in addition to current Value Bonanza Sales Event incentives. See your local dealer for details or visit valuebonanza.newholland.com.
Let’s get a preview of this year’s Expo which I will be covering this week. Before heading out on an SCR Dairy Farm Tour this morning I spent a little time in the media room and visited with Janet Keller, Communications & Public Relations Manager, World Dairy Expo.
Janet says the show has a very large commercial exhibits increase with over 850 exhibitors! One of the areas that has made it possible is the New Holland Trade Center. This is a tent at the Alliant Center that has 26,000 square feet of space to house new exhibitors. The animals are settled in with over 2,500 dairy cattle registered for showing this year. Opening day has some added excitement with the planned visit of U.S. Secretary of Agriculture Tom Vilsack. I’ll be covering that and have some audio for you here soon afterward.
One lucky fan will win the ultimate Madison experience with the World Dairy Expo 10K Ultimate Fan Giveaway. Dairy enthusiasts are invited to become fans of Expo on Facebook. Fans of Expo’s Facebook page are privy to the latest information, giveaways, including free tickets and official Expo gear, plus it’s an excellent opportunity to connect with other dairy producers and professionals from around the globe. The Expo Facebook page currently has fans from 64 different countries.
When the Expo fan page reaches 10,000 “Likes” one person will win an amazing package including a three night stay at The Madison Concourse & Governor’s Club during Expo. All Facebook fans over the age of 21 will be eligible to win. The prize package includes:
• Three night stay at The Madison Concourse & Governor’s Club – A King room in the exclusive Governor’s Club
• $100 shopping spree to the Purple Cow Gift Shop at World Dairy Expo
• $100 to Food Fight Restaurants – A collection of over 17 restaurants in the Madison
• $50 Gift Certificate for Downtown Madison area retailers
• Two World Dairy Expo Season Passes
• Madison Gift Basket from the Greater Madison Convention and Visitors Bureau
• Lunch daily at World Dairy Expo – Including the Expo Bistro, Badger Dairy Club Cheese Stand, GEA Ice Cream Stand and more!
• Preferred seating for the Supreme Ceremony on Saturday
Entry into this giveaway will be revealed when the page reaches 10,000 fans. The winner will be responsible for airfare and travel.
Mobile app technology is growing fast in the ag industry. Even the dairy sector is seeing more and more of it. Take Select Sires which took their Select Detect activity monitoring system to a new level this year when they introduced the mobile optimized version at World Dairy Expo. I spoke with King Smith to learn more about it. In the photo he’s showing the new mobile app on an iPad.
This new mobile application allows dairy producers to access cow records from the barn, from the field or when they are on the go.
The mobile Select Detect application is optimized for iPhone®, iPod touch®, iPad® and Android™-based phones. It allows for a quick remote review of cows on the high activity list, low activity list and heat expectancy list. Both daily and hourly activity charts can be viewed to determine if and when A.I. should be performed. This removes the need for dairy producers to be in the office to review the software and allows for a quick snapshot of activity that is updated every hour.
Badger NAMA, the local chapter of the Nation Agri-Marketing Association, held its annual reception/meeting during the 2011 World Dairy Expo. Here’s chapter president, Travis Maier, Morgan & Myers. I spoke with him about how the chapter is doing. He says chapter membership steady at over 120 and has actually been growing. This meeting is one of their main ones during the year. I think attendance at the meeting was really good. I don’t know how many were there but it was a large meeting. Students were a big part of the meeting too with a program just for them.
Here’s a definition of a Tweet Up: “A real world meeting between two or more people who know each other through the online Twitter service.”
Pretty simple. The official World Dairy Expo Tweet Up took place yesterday afternoon. Here are some of our participants. We actually had more show up.
So why a tweet up? Because it’s a good opportunity to meet someone face to face that you may only know via 140 character messages. I don’t know how many tweet ups I’ve been to at this point but I’ve always enjoyed the opportunity to meet people who I’ve gotten to “know” electronically. The tweet up is usually organized via tweets. Makes sense and shows the communication power of the channel. BTW. Adding free drink tickets and some munchies never hurts a tweet up!
This is one of my favorite photos from yesterday at the 2011 World Dairy Expo. Yes, it’s the men’s bathroom. I had to wait until it was empty to snap a shot.
World Dairy Expo and the sponsors and exhibitors waste no space to get a message out there. In the bathroom we had advertising across the top of the mirrors and as you can see in their reflection, also above the urinals. I just couldn’t resist. It made for an interesting picture.
You can see a full size version in the photo album if you want to read the message.
The ZimmComm team is on site at World Dairy Expo in Madison, Wisconsin. This is the 7th year we have been here at WDX, but the first time the two of us have been here together. We were both here one year but switched off, so not together, and I have been here by myself or with daughter Carly for the past four years. It’s always nice when we get to be somewhere together!
Our great photographer friend Harlan Persinger took this shot for us this morning. The sweet heifer who posed with us is a Guernsey who goes by the name of Safari, owned by Krista Richardson of Ohio. Thanks to Harlan, Krista and Safari!
Photos are being uploaded, the weather is great, and we are enjoying seeing the usual suspects here in the media room. Thanks to our coverage sponsors this year, listed below.
This week the ZimmComm team goes dairy as in World Dairy Expo. Most of our coverage will be found on World Dairy Diary starting on Tuesday.
You can find the daily schedule here. You can also follow what’s going on at Expo with the official Twitter hashtag, #WDE11. Use that in your tweets so we can see what you’ve got to say.
Dairy industry enthusiasts will soon be traveling from faraway places to the Alliant Energy Center in Madison October 4 through October 8 to take a virtual trip “Around the World of Dairy in 5 Days”. World Dairy Expo, the destination, is expecting over 65,000 producers and industry professionals to converge from 90 countries for the five-day dairy celebration.
More than 2,500 head of North America’s most beautiful bovines from 37 states and 7 Canadian provinces will parade across the colored shavings within the themed Showring where official judges with a keen eye for cattle will select the champions. Each animal brings along a traveling caravan of professional fitters to make sure that their stay in Madison is clean, comfortable and relaxing.
We’d like to thank the companies listed below for their sponsorship of our coverage of this year’s show. Without them it wouldn’t be possible.
Let’s meet the President of Charleston|Orwig, Mark Gale. In this week’s program you’ll hear a conversation that Cindy had with Mark at the recent World Dairy Expo. Charleston|Orwig, along with several of their clients were sponsors of our coverage of the annual dairy extravaganza once again.
Mark told Cindy that the agency business has made some dramatic changes in the past few years with the advent of social media and he is proud that Charleston|Orwig has been on the forefront of using these new tools to communicate.
Mark is also one of the founding members of the AgChat Foundation, which is dedicated to helping farmers and ranchers use social media platforms to connect with each other and advocate for agriculture.
The weather has been fabulous so far this week for the 2010 World Dairy Expo and Wisconsin’s own Fabulous Farm Babe (Pam Jahnke) has been hard at work as usual. She was the first person I saw when I walked in the door yesterday morning, so I figured she would make a great first interview for the expo since she has been the local farm broadcaster in Madison for over 20 years.
I talked with Pam about her background, her career, covering the expo as a reporter and judging cattle as a kid, how the show has changed and how the dairy industry in Wisconsin is doing these days.