The final panel discussion of NAMA’s Trends in Agriculture “Connecting with the New Ag Community” focused on “Speaking for Agriculture.” The panelists talked about the issues, both environmental and political, that face agriculture. They also shared insights on how to communicate farmer’s values and the value of farm families. Tami Craig Schilling is the Director of Strategic Communications for Monsanto, …
NAMA Professional Development Awards
NAMA’s Professional Development Awards of Excellence luncheon honored four NAMA members. Lou Ireland, Pioneer Hi-Bred International was honored in Marketing Communications, Deron Johnson of Rhea + Kaiser Marketing Communications was honored in Public Relations, Gary Robertson of Fort Dodge Animal Health in Product/Species Management, and Pete Weil of High Plains/Midwest Ag Journal in Sales. Each winner spoke about the challenges …
Interview With Joel Jaeger
Another presenter on the “How Marketers are Building New Community Ties” panel was Joel Jaeger. He is president of the mobile technology provider Commodity Update. He sees significant potential in the mobile market for agriculture, but emphasizes that it should be an element in the blend of social media. In addition to Commodity Update, Jaeger is also a partner in …
Interview With Leslie Bradshaw
NAMA Trends in Agriculture Day Two began with a panel on “How Marketers are Building New Community Ties.” Leslie Bradshaw is the Director of Engagement, Public Affairs for Bradshaw Vineyards. She provided insight into the question many farmers and producers have about social media. Bradshaw is also planning to launch a community and industry-friendly site, www.SocialMediaforAgriculture.com and is seeking input …
Texas Farmer Using Social Media
The afternoon panel discussion at the NAMA Trends In Agriculture conference included David Cleavinger, a fifth-generation Texas farmer/rancher. He talked about how producers can use a combination of social media and personal connections to bring greater understanding of the importance of agriculture in their lives. This is part two in the Paulsen Marketing video interview series. They are also the …
Interview With Dr. David Kohl
Once again this year I’ll be posting video interviews from the NAMA Trends In Agriculture conference produced by Paulsen Marketing. Here’s the first one with our opening keynote speaker, David Kohl. Combined NAMA Trends In Ag/NAFB Convention Photo Album AgWired coverage of the NAMA Trends In Agriculture Conference is sponsored by Paulsen Marketing.
BASF Headline Harvest Report – North Missouri
Missouri farmers made some significant harvest progress last week, especially with soybeans. According to USDA, Missouri’s corn harvest increased 13 percent last week to 62 percent complete and farmers harvested 31 percent of the soybeans in the state last week, up to 64 percent complete as of Sunday. We saw some of that progress being made in the state last …
R&D At Fluidigm
When it comes to research and development at Fluidigm Corporation, one of the key people involved is Andy May. In my interview with him he puts the high level technology Fluidigm develops into easy to understand terms. You’ll find out why this is necessary when we get into the whole DNA sequencing issue and how Fluidigm has pioneered some of …
BASF Headline Harvest Report – Purdy, MO
At least some farmers are finished with their harvest. BASF sent me to southwest Missouri last week to visit with a couple of farmers in Purdy about their harvest. I told you last week about world famous Kip Cullers’ harvest, today we hear from his neighbor, Curtis Schallert – who also uses Headline fungicide, by the way (no coincidence!). Curtis …
BASF Headline Harvest Report from SW Missouri
The harvest is running about a month behind schedule just about everywhere, including Missouri, which only had half the corn crop and a third of the soybean crop harvested as of November 1. BASF sent us out on the road this week to talk to some farmers about the late harvest and we started at the top, with World Soybean …