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Comedian Damian Mason at #PotatoExpo

Cindy Zimmerman

Damian Mason is a very popular, very funny speaker for agricultural groups that we’ve heard several times at different events but he always has a serious underlying message for his audience. One topic he hit on at the Potato Expo last week was the organic trend. “I’m not anti-organic, I’m actually pro-organic because it’s a profitable niche and it gives …

Audio, Marketing, Nufarm, Potato

The Debut of Sage – A Creative Marketing Agency

Jamie Johansen

BCS Communications has changed its name to Sage, A Creative Marketing Agency. The name change reflects a new strategic direction and personality of the agency nearly 13 years after it was founded by company partners Leigh Ann Cleaver and Kelly Schwalbe. Last night the team celebrated the change and I took the opportunity to chat with them both. Leigh Ann …

Advertising, Agribusiness, Audio, Marketing, Public Relations

“Club Blue” Speakers Discuss Market Outlook

Lizzy Schultz

New Holland invited several speakers to give presentations at their “Club Blue” event for customers and dealers at the Farm Progress Show, one of them being Mark Gold of Top Third Ag Marketing. He spoke to customers on his market outlook and on current risks in the market. Gold is optimistic about the market, but emphasized how important it is …

Agribusiness, Farm Progress Show, Marketing, New Holland

Online Data Tool from FarmLink, Progressive Farmer

Kelly Marshall

Arriving for the 2016 planting season, growers will soon be able to subscribe to an online tool through DTN/The Progressive Farmer and FarmLink. The two companies have announced an agreement to develop a new dashboard product to help farmers evaluate productivity.  Combining DTN/The Progressive Farmer’s local weather stations and cash market information from FarmLink allows for a new product that will give …

Agribusiness, data, Marketing, Precision Agriculture, Technology, Weather

Interns at O+B Advocate for Agriculture

Kelly Marshall

Catalina, an aspiring art director from Argentina, sits down beside Laura, a Midwest farmer’s daughter. Nearby, former FFA state officer Jacob rubs elbows with a songwriter-turned-journalist, Zach. What unites this eclectic group? A passion for agriculture and an internship with St. Louis marketing and communications firm, Osborn Barr (O+B). Eighteen of the best and brightest interns joined O+B in St. …

Agribusiness, Marketing

Are You Ready To Be A REBEL?

Jamie Johansen

Who’s ready to be a REBEL? Tomorrow Chuck and I will head to Lexington, KY for Alltech’s REBELation. This once-in-a-lifetime conference is merging science, agriculture, entrepreneurship, business and marketing to inspire and re-engergize lives and businesses. Keynote speakers will include General Colin Powell, U.S. Army Retired, former United States Secretary of State; John Calipari, Head Coach of the University of …

Agribusiness, Alltech, Animal Agriculture, Events, Marketing

NAMA Student Competition Showcases Top Talent

Taylor Truckey

The annual Student Marketing Competition held in conjunction with the NAMA Agri-Marketing Conference brought students from NAMA chapters all over the country to Kansas City this week. NAMA President Marvin Kokes, NCBA, remarked during the student awards ceremony that this year’s competition offered perhaps the highest caliber of teams, marketing plans, and product presentations than any year prior. Students are …

Marketing, NAMA

ABEF Sensational Six

Chuck Zimmerman

Student chapters of the National Agri-Marketing Association are putting the final touches on their presentations for this year’s Marketing Competition. Here’s a new way to support them courtesy of the Agribusiness Educational Foundation. Got mine ordered. Do you want to put some support behind your alma mater? Have you met sharp young NAMA students? Does a school just “speak” to …

Ag Groups, Education, Marketing, NAMA

Osborn Barr Hires Brian Deverman

Talia Goes

In support of the mission to be ag and rural America’s greatest advocate, St. Louis-based agricultural marketing and communications company Osborn Barr (O+B) is expanding its practice groups in 2015, which are focused on fostering specialized expertise, in a more consistent manner to enhance growth with current and prospective clients. To lead the newly created Crops & Agronomy Practice Group, …

Advertising, Agribusiness, Marketing

5 Ways to BEEF Up Your Social Media Monitoring

Jamie Johansen

The Agricultural Relations Council (ARC) is hosting a webinar on March 17, 12:30pm – 1:30pm ET to teach you five things you can do immediately to provide more actionable intelligence to your social media monitoring. Social media monitoring is critical to any organizations ability to respond to an issue or crisis. This brand new presentation will give you tips you …

Ag Groups, ARC, Beef, Marketing, Social Media