Checkoff Changes Marketing Direction in FY14

Melissa Sandfort

Millennials and other beef consumers can now see and hear the tantalizing sights and sounds of “Beef. It’s What’s for Dinner” messages without putting down their mobile devices or leaving the comfort of their keyboards and social-media circles. That’s thanks to a Sept. 25 decision by the 20-member Beef Promotion Operating Committee to make a major shift in strategic direction …

Agribusiness, Beef, Beef Board, Marketing

American Soybean Association Names New Managers

Jamie Johansen

The American Soybean Association (ASA) adds two new agriculture professionals to their team. Help welcome Michelle Hummel and Jordan Lanham to the agriculture community. Michelle Hummel joins the ASA as industry and stakeholder relations manager. Before joining the team at ASA, Michelle served as the vice president of marketing and communications at the Agricultural Retailers Association. She has almost 10 …

ASA, Communications, Marketing

Leading NAMA into a New Year

Jamie Johansen

Leadership within an organization is key to it’s success and the National Agri-Marketing Association has gone above and beyond to ensure their leadership is a cut above. During NAMA Fall Conference business was carried out, professional development sessions took place and the gavel was passed down the ranks to the upcoming president. Paul Redhage with FMC and outgoing NAMA President, …

Agribusiness, Audio, Marketing, NAMA

Does Big Data Have a Role in Agri-Marketing?

Jamie Johansen

Another breakout session during the recent NAMA Fall Conference focused on “Big Data’s Effect on Marketing.” Discussion led to how data can influence messaging, new markets, media strategy and customer relationships. Jay Harrison, Data Mining Innovations Director at Maritz, sat on the panel and later chatted with Chuck about how social and content-based data can guide strategies for marketers. Chuck …

Agribusiness, Audio, Marketing, NAMA, Social Media

2013 NAMA PDA Winners

Chuck Zimmerman

During our concluding lunch to the 2013 NAMA Fall Conference we celebrated with our new Professional Development Awards of Excellence. Let’s start with Gary Sakin, Monsanto, for Marketing Communications. Gary joined Monsanto in November of 2006, and has made impactful changes to how Monsanto approaches branding, measures marcom impact, and engages with its audiences. Currently, Gary is a key member …

Ag Group, Audio, Marketing, NAMA, Public Relations

2013 NAMA Fall Conference

Chuck Zimmerman

The 2013 NAMA Fall Conference is underway in St. Louis and attendance is great with about 200 registered! That’s the most since sometime way back when it was the Issues Forum and held in Washington, DC. How many of you remember that? The Chair of the Fall Conference Committee is Sara Steever, Paulsen Marketing. We sat down at the end …

Agency, Audio, Marketing, NAMA, ZimmCast

Brownfield Welcomes New Sales Team Member

Jamie Johansen

Brownfield Ag News has welcomed veteran agricultural marketer Lori Lulich to their Sales Team. Lulich will work with agricultural clients and agencies in the Midwest on their marketing and advertising goals and objectives. Lulich has spent the last 10 years as a national accounts manager for Farm Journal Media. And before that she was the director of communications for the …

Brownfield, Marketing

Educating the Masses at NAMA Boot Camp

Jamie Johansen

Educating the agricultural industry about other aspects of the agricultural industry is just as important as educating our consumers. And that is exactly what happened at this year’s NAMA Boot Camp, held last week in Kansas City. Breakout sessions titled Ag 101 and Ag 201 took place for attendees to hear from experts so they could broaden their knowledge of …

Advertising, Audio, Beef, Communications, Education, Food, Livestock, Marketing, NAMA

Harnessing Relationships Between Client & Agency

Jamie Johansen

The 2013 NAMA Boot Camp kicked off last week in Kansas City, Missouri. General sessions brought attendees together to discuss topics and breakout sessions allowed them to specialize their experience. Michael Berry, Director of Marketing for SPF, talked to attendees about agency-client communications during a breakout session on day one of the event. He provided insight on different perspectives and …

Advertising, Audio, Communications, Marketing, NAMA

The Business Value of Social Media

Jamie Johansen

Each year the National Agri-Marketing Association brings you NAMA Boot Camp. A conference on marketing and agriculture basics, for those just entering the agri-marketing industry and veterans just wanting a refresher. Today anyone with Internet capabilities is considered media. Thus, the ability for anyone to serve as your marketing and PR team. The ability for instantaneous information has lead businesses …

Agribusiness, Audio, Communications, Marketing, NAMA, Social Media