Marketing to Producers of All Generations

Jamie Johansen

The 2013 NAMA Boot Camp kicked off last week in Kansas City with the popular producer panel. The coveted voice of Max Armstrong, Penton/Farm Progress, moderated the panelist of Missouri and Kansas farmers. Communicating with producers effectively is a key element when it comes to staying profitable in this industry. Jarrod Bowser, Kansas; Brad Bray, Missouri and Calvin Pearson, Kansas, …

Audio, Farming, Marketing, NAMA

AgriVisor Helps Market Grain to Maximize Profitability

Cindy Zimmerman

Grain marketing in today’s world means diversification and minimizing risk to maximize profitability, and AgriVisor helps farmers do just that. Account manager Cory Winstead says there are several ways they work with farmers. “We work directly with brokerage services and then since 1973 AgriVisor has been putting out general advice with recommendations,” he said. They also work with elevators, offering …

Audio, Farming, Grains, GROWMARK, Marketing

Swanson Russell Welcomes New Account Supervisors

Talia Goes

Swanson Russell announces the hire of Amy Bugg and Heidi Grunkemeyer as account supervisors in the Omaha office. Bugg focuses on the agency’s agribusiness accounts. A graduate of the University of Illinois in Urbana-Champaign, she holds a bachelor’s degree in agricultural communications with an emphasis on advertising. Bugg previously worked as both a group account lead and team lead for …

Advertising, Agribusiness, Communications, Marketing