Educating the Masses at NAMA Boot Camp

Jamie Johansen Advertising, Audio, Beef, Communications, Education, Food, Livestock, Marketing, NAMA

Educating the agricultural industry about other aspects of the agricultural industry is just as important as educating our consumers. And that is exactly what happened at this year’s NAMA Boot Camp, held last week in Kansas City. Breakout sessions titled Ag 101 and Ag 201 took place for attendees to hear from experts so they could broaden their knowledge of …

Advertising, Audio, Beef, Communications, Education, Food, Livestock, Marketing, NAMA

Harnessing Relationships Between Client & Agency

Jamie Johansen Advertising, Audio, Communications, Marketing, NAMA

The 2013 NAMA Boot Camp kicked off last week in Kansas City, Missouri. General sessions brought attendees together to discuss topics and breakout sessions allowed them to specialize their experience. Michael Berry, Director of Marketing for SPF, talked to attendees about agency-client communications during a breakout session on day one of the event. He provided insight on different perspectives and …

Advertising, Audio, Communications, Marketing, NAMA

The Business Value of Social Media

Jamie Johansen Agribusiness, Audio, Communications, Marketing, NAMA, Social Media

Each year the National Agri-Marketing Association brings you NAMA Boot Camp. A conference on marketing and agriculture basics, for those just entering the agri-marketing industry and veterans just wanting a refresher. Today anyone with Internet capabilities is considered media. Thus, the ability for anyone to serve as your marketing and PR team. The ability for instantaneous information has lead businesses …

Agribusiness, Audio, Communications, Marketing, NAMA, Social Media

Marketing to Producers of All Generations

Jamie Johansen Audio, Farming, Marketing, NAMA

The 2013 NAMA Boot Camp kicked off last week in Kansas City with the popular producer panel. The coveted voice of Max Armstrong, Penton/Farm Progress, moderated the panelist of Missouri and Kansas farmers. Communicating with producers effectively is a key element when it comes to staying profitable in this industry. Jarrod Bowser, Kansas; Brad Bray, Missouri and Calvin Pearson, Kansas, …

Audio, Farming, Marketing, NAMA

AgriVisor Helps Market Grain to Maximize Profitability

Cindy Zimmerman Audio, Farming, Grains, GROWMARK, Marketing

Grain marketing in today’s world means diversification and minimizing risk to maximize profitability, and AgriVisor helps farmers do just that. Account manager Cory Winstead says there are several ways they work with farmers. “We work directly with brokerage services and then since 1973 AgriVisor has been putting out general advice with recommendations,” he said. They also work with elevators, offering …

Audio, Farming, Grains, GROWMARK, Marketing

Swanson Russell Welcomes New Account Supervisors

Talia Goes Advertising, Agribusiness, Communications, Marketing

Swanson Russell announces the hire of Amy Bugg and Heidi Grunkemeyer as account supervisors in the Omaha office. Bugg focuses on the agency’s agribusiness accounts. A graduate of the University of Illinois in Urbana-Champaign, she holds a bachelor’s degree in agricultural communications with an emphasis on advertising. Bugg previously worked as both a group account lead and team lead for …

Advertising, Agribusiness, Communications, Marketing