Things are looking bleak for the proposed LightSquared LTE network according to a story in PC World.
A key federal agency involved in testing the proposed LightSquared LTE network has concluded that there is no practical way to solve interference between that network and GPS, possibly dealing a crippling blow to the startup carrier’s hopes for a terrestrial mobile network.
That agency is the National Space-Based Positioning, Navigation and Timing Executive Committee (PNT ExComm). Now that’s a mouthful. The agencies that make up this one have unanimously concluded that none of the LightSquared proposals would overcome interference with GPS.
Here’s an excerpt from the letter to the FCC:
Earlier this week we published results of our ZimmPoll that showed a majority think the LightSquared proposal would be good for ag/rural America. However, most of those positive responses all came at nearly the same time.
Yesterday Lightsquared announced a “solution” to concerns over interference with GPS systems from it’s proposed wireless broadband network.
LightSquared™, a wholesale carrier building a nationwide wireless broadband network that will create consumer choice and industry innovation, has signed an agreement with Javad GNSS Inc. to develop a system that will eliminate related interference issues for high-precision GPS devices.
The Javad GNSS system can be adapted to work with high-precision GPS devices including those already in the agriculture, surveying, construction and defense industries. (full release)
I’m not sure how forcing farmers and all kinds of people, especially those defending our country, to purchase new equipment that will have to be installed to keep their current GPS systems working is a real solution to what appears to be a very real problem. I’m all for more and better choices for broadband, especially in rural areas but not at the expense of GPS systems that perform very critical functions. This action seems to be an admission by Lightsquared that the concerns are real. Otherwise, why do this? I asked the Coalition to Save Our GPS for their response and got it right away.
“LightSquared has, as usual, oversimplified and greatly overstated the significance of the claims of a single vendor to have ‘solved’ the interference issue. There have been many vendor claims that have not proven out in rigorous tests and the demanding tests of marketplace acceptance. Moreover, this is not a one-size-fits-all situation and a few prototypes does not a solution make. The estimated 750,000 to 1 million high-precision GPS receivers now in use in the United States vary widely: there are hundreds of different high-precision devices used in performing thousands of different tasks. High-precision GPS supports a wide variety of uses, including agriculture, construction, aviation, surveying and many scientific and safety-of-life applications.
“LightSquared also ignores that fact that availability of new products, even if confirmed, does not address this very large existing base of equipment. If and when solutions are available, LightSquared must accept responsibility for paying to replace the existing base of existing equipment with new products.
“In any case, this is not an issue that can be solved with a LightSquared press release. As the FCC and NTIA recently recognized, more testing is necessary to evaluate interference impacts under LightSquared’s latest technical proposals. We welcome the participation of Javad in those tests.”
It’s time to analyze some new data about farm computer use and ownership. USDA’s National Agricultural Statistic Service has released a new report, “Farm Computer Usage and Ownership, August 2011.” Here’s the opening summary. It’s interesting to see that dialup access has dropped in half since the last report in 2009. Also note how high the percentages get as you increase the income of the farm.
DSL was the most common method of accessing the Internet, with 38 percent of U.S. farms using it, up from 36 percent in 2009. Dialup access dropped from 23 percent in 2009 to 12 percent in 2011. Satellite and wireless were each reported as the primary Internet access methods on 15 and 20 percent of those U.S. farms with Internet access, respectively. Cable was reported as the primary access method on 11 percent of the farms, the same level as 2009.
A total of 62 percent of U.S. farms now have Internet access, compared with 59 percent in 2009. Sixty-five percent of farms have access to a computer in 2011, up 1 percentage point from 2009. The proportion of U.S. farms owning or leasing a computer in 2011, at 63 percent, was up 2 percentage points from 2009. Farms using computers for their farm business remained virtually stable at 37 percent in 2011 compared to 36 percent in 2009. (more…)
I spent a lot of my career in the broadcasting business and never saw the Federal Communications Commission take action like they have been on the proposal from a company called Lightsquared to utilize high-powered, close-proximity transmissions from a network of ground stations that would cause substantial interference with GPS signals.. It is unheard of for them to allow a company to move ahead on a major project like this without doing full testing first. However, that’s what they’ve done. Fortunately the whole thing is on hold at the moment pending public comment. I think we’d all like more high speed internet access in rural America but not at the expense of GPS. Think about how much has been invested in GPS systems!
At the InfoAg Conference our closing session was titled, “GPS Under Seige: Lightsquared and the Threat to High-End Global Positioning.” This presentation was conducted by Kevin Kobb, Topcon (right) and Doug Schmuland, NovAtel. I spoke with them after their presentation. Kevin and Doug told me it has caused the major GPS producers and distributors to come together to understand the threat and then present that to the public and then work toward a favorable conclusion to the situation. The potential exists for this proposal to affect just about every device relying on GPS satellites. They say that now is the time to act and make your voice heard before the proposal receives a final FCC decision. You can find a lot of information on the website, Coalition To Save Our GPS.
Listen to my interview with Kevin and Doug here: Interview with Kevin Kobb and Doug Schmuland
2011 InfoAg Conference Photo Album
What’s new in the world wide web? Lots of things. In this week’s program I’m sharing a conversation with Quentin Rund, PAQ Interactive. Quentin’s company is putting on the InfoAg Conference that’s taking place right now in Springfield, IL. We sat down and chatted about websites, apps and social media.
PAQ Interactive is a technology services company specializing in Web and GIS solutions. Our web design and development work focuses on the web as a communication tool. More than static pages, we assist our clients through the design of interactive, content rich, fully customizable web sites that allow our clients to use their web technology investment for internal and external communications. In GIS services, PAQ consults with clients in creating and maintaining a business-level GIS. We provide training, custom programming, data analysis, and GIS project management solutions to create or expand on our clients initial investment in GIS.
Listen in to this week’s program: Get Interactive with PAQ
Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.
The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.
Are you ready to Chatter? If so, then Chatterbarn is looking for some feedback during their beta test before going fully “live.” So go ahead and register for your launch day invitation. Feel free to post your comments and thoughts here too and we’ll pass them along. What do you think about the idea and need for this type of social networking kind of environment for agriculture? Is one needed? Would you use it? You know. All those kinds of questions.
Chatterbarn is the destination point for rural living and everything agriculture. The ChatterBoard connects you locally, to your neighbors and community. It connects you around the world to your customers, vendors and business associates. Teams are your own personal groups that can be created to invite those that you interact with the most for quick access to discussion, knowledge sharing, and interaction. Hubs are public information centers sponsored by businesses in the agricultural industry. These information centers provide product information, training webinars, video conferences, and other critical information from companies around the world that impact your life the most.
The Chatterbarn Exchange is a powerful real- time marketplace that not only allows for sellers to post items for sale, but is unique in the fact that it can be buyer-controlled as well. This means that if you need something specific, even in a certain amount of time, you can submit a request with a price range that you are willing to pay, and Chatterbarn will match your request with someone that has what you are looking for and notify you immediately by email and/or text. The Chatterbarn Exchange not only facilitates the exchange of products, but also the exchange of information.
The third component of the Chatterbarn Exchange allows you to submit questions into the network, which can be responded to by others, to facilitate the sharing of knowledge, best practices, and information throughout the industry. You will use the Chatter Button throughout the site to make things happen. It will help you post your comments to the Chatterboard and submit your items to the Chatterbarn Exchange. So, are you ready to Chatter?
Subscribe to the Chatterblog, find ‘em on Facebook and follow on Twitter.
Let me introduce you to AgHaven, an ag-specific community website and search engine. I have been an AgHaven Beta tester and am also happy to announce that AgHaven will be one of the sponsors of AgWired coverage of Commodity Classic where the official announcement of the new online location is being made.
I got a preview of what members of the agribusiness industry will find from Brian McGahey, AgHaven Director.
You can learn more about AgHaven from my interview with Brian here: Brian McGahey Interview
Growers, ranchers and other agriculture industry professionals who are frustrated by Internet search engines not turning up relevant results now have a better option.
AgHaven announced the launch of its breakthrough website www.aghaven.com this week at Commodity Classic, which is designed to provide relevant search results specific to agriculture and offer online marketplace and networking opportunities.
“The ag industry is one of the most important industries in our country and in the world, but we realized this market was underserved when it came to online experiences,” said Srik Soogoor, president of AgHaven. “It is exciting to develop the next generation web application that’s just for agriculture without the challenges that people may experience on other sites.”
(more…)
I recently attended the Iowa Power Farming Show and one of the technologies that I featured in a post on our sister blog Precision Pays, was Ag Leader’s new SMS Mobile Technologies. As I result, I was asked to write a guest post for Broadband for America. They asked if I could write a blog about how broadband technology has really changed the way agriculture does business. Precision Agriculture has not only made agriculture a bit easier, but its also made it a bit more profitable. Now, with the internet, precision ag can take it one more step.
With their permission, I am reprinting the article here.
For my mother, who grew up on a farm in Iowa, it was hard to imagine how far technology would advance agriculture in such a short time. For instance, the introduction of broadband would be a welcome surprise for many. It’s hard to fathom living without internet access; however, in the past, those in rural America did not have as much access as those living in urban areas. Fortunately, this is changing. According to Pew Internet, adults living in rural America have witnessed high-speed usage grow from 38% in 2008 to 46% in 2009. Many of these adults are farmers.
With the introduction of broadband also came the introduction of many precision agriculture technologies. For example, Ag Leader’s new SMS Mobile Technology helps farmers gain important information. The technology is designed to run on their handheld Mesa Rugged Notepad and provides a platform for farmers to gather information such as soil tests, scouting records and documentation of test trials. With the help of a wireless broadband network, farmers can instantaneously transfer the data to his SMS desktop software. The data can be combined with previous data and take his crop management to another level – a level that is designed to improve his profitability.
While this technology is still somewhat in its infancy, access to wireless communications has offered possibilities not before thought possible. Precision agriculture is taking full advantage of this technology. Each year, data integration and programs are more effective and easier to use as adoption among growers increases.
According to Tim Murphy, in a 2002 article, “Broadband Connection Highs and Lows Across Rural America“, the census found that half the farms in the country were connected to the internet in some way whether it be via broadband or dial-up. By 2007, the percentage of farms connected rose to 56.5 percent. As precision ag comes of age, I expect to see greater growth in the adoption in broadband in rural America. Why? Because broadband and precision ag, together, are helping to change the face of agriculture in a positive and profitable way.
My American Farm is a great and personal sounding name. It’s the url for a Pioneer sponsored project that’s conducted by the American Farm Bureau Federation. I spoke with Angela Mayfield (right) about what’s new with the project.
Angela says that MyAmericanFarm.org is a free online resource that now has 12 games covering different topics on agriculture. They all meet core content standards for elementary teachers grades 3-5. Of course the games are fun for students of all ages. Besides adding games there is also updated ag information content. The resource is available to any school anywhere.
You can listen to my interview with Angela here: Angela Mayfield Interview
2011 AFBF Annual Meeting Photo Album
I have a working Ayrmesh hub now working at ZimmComm World Headquarters. As I posted recently this is a product that creates what is affectionately called “free range internet.” Made by Ayrstone Productivity, the Ayrmesh creates a strong, stable internet wifi cloud, which if placed properly can go a long distance. By adding additional hubs that range can be extended too.
I learned more about the company and the product by talking with Bill Moffitt, a techno geek like me. He says the company was created to bring technology to rural areas to help farmers and others become more productive. One of the ways anyone in business today accomplishes this is by strategically using the internet. Bill says they are even working with Raven Industries on precision applications. Raven is building wifi into their products. This allows for an easier way to transfer data and without monthly cellular charges. There are a lot of other ways that the Ayrmesh can help farmers. One I can think of is becoming more active agvocates!
Listen in to my conversation with Bill to learn all about how to get some free range internet on your farm. Interview with Bill Moffitt
A new website has been launched for the Coalition To Support Iowa’s Farmers.
The colorful site is chocked full of new content featuring new agricultural information, program updates, farm families the Coalition has worked with and easy, user-friendly navigation.
“Our new website is specifically designed to help Iowa livestock farmers successfully and responsibly manage changes to their farms,” said CSIF Executive Director, Brian Waddingham. “Being a livestock farmer is a difficult business, compounded by the growing mass of rules and regulations. The new web site is a resource tool for those farm families who need more information so they can stay rooted in rural Iowa.”
In addition to information about the latest rules and regulations impacting livestock farmers, the new site also features information about siting considerations. “Many farmers we work with are multi-generational; it’s important to them to care for the land and waterways so they can pass their farm down to the next generation, that’s why careful selection of sites is so important,” Waddingham said. The new web site offers considerations that may impact site selection from air modeling and typography to location of public use areas.
The new web site also highlights steps farmers may take with their neighbors when making changes to their farm. “Neighbor relations is an important part of a farmer’s business plan and the site provides some initial guidance on how to do that,” said Waddingham.
Here’s a company that I did not get to talk with at the recent NAFB convention Trade Talk session. However, the Ayrstone AyrMesh seemed very interesting and I thought I’d bring it to your attention. It sounds good and maybe ZimmComm World Headquarters could use it to improve our wifi experience! If you’ve used one please leave a comment about your experience.
Now you and your Internet have the run of the place.
New for people living and working in open spaces: the Ayrstone AyrMeshTM Wi-Fi system. This long-range Wi-Fi provides Internet to your entire farm, homestead or open space by broadcasting your broadband Internet connection. Use your farm Wi-Fi to save time inside, outside and all around your place:
* Follow your tractor maintenance manual from your laptop instead of wasting time printing it out
* Key-in data about your farm animals from the barn instead of taking notes in a notebook
* Furnish Internet access to visitors, employees, contract workers
* Provide all your kids Internet access at homework time instead of the lineup next to the computer
* Take your home office out to the porch or under your favorite tree instead of staying cooped-up in the house
The AyrMesh network extends your home network to your open spaces including workshops, stables, garages, outbuildings and even pasture, without the chore digging in cables. Each AyrMesh Hub provides up to a half-mile of Wi-Fi coverage. Extend your coverage up to 2 miles by linking AyrMesh Hubs through Wi-Fi. Ready to purchase the Ayrstone AyrMesh system?
During the NAFB Trade Talk session I spoke with Matt Farr (not pictured), Wild Blue, about the company’s development. We’ve all been hearing about Wild Blue for years and according to Matt things have developed nicely. Here’s a short history:
WildBlue launched its service aboard the U.S. capacity of Telesat’s Anik F2 satellite launched in July 2004. WildBlue-1, WildBlue’s second satellite, was built by Space Systems / Loral and went into service in early 2007. In August 2009, WildBlue activated service on a third satellite, AMC-15. In late 2010, ViaSat-1 is scheduled to launch, and will deliver next generation broadband services to customers in North America.
Matt says they have almost a half million customers now, virtually all in rural areas. Next year they will be launching a new satellite which will deliver even faster service than current. Sounds like new choices coming to areas with no other options!
Listen to my interview with here Matt: Interview with Matt Farr
NAFB Convention Photo Album
It looks like the Android app market is beginning to see some agricultural applications.
PureSense Environmental Inc. announced today that its Irrigation Manager(TM) Android application is now available through the Android Market.
The PureSense app allows growers to monitor their real-time field conditions and irrigation activity from their Android phones. Monitoring stations placed throughout growers’ fields send data through the internet every fifteen minutes and the PureSense Android application allows the grower to access that information in the field. Using the “offline sync” feature, the data becomes available on the Android phone even when the grower enters an area without cellular signal.
Bryan Alessini, Ranch Manager with F&M Oberti Inc monitors 1500 acres of almond and olive crops with PureSense. Alessini was a beta tester for the Irrigation Manager Android app. Alessini found flexibility a key advantage of the new app. “The new Android app has really given us added flexibility in monitoring not only our field moisture, but also the climate readings our PureSense systems deliver,” said Alessini. “It has been a dependable app and makes it so I don’t have to be near a computer.” PureSense has plans to release additional apps for various platforms in the coming months.
To promote and show off the new steering technology of the John Deere 8R tractors the company has sponsored a new game on Agriculture.com called Steer Your Deere.
Navigate a John Deere 8R Series tractor down an obstacle-strewn path. Along the way, you’ll have the chance to acquire ACS, immediately noticing easier steering ability. You’ll generate income for travel time, overtime and bonus items, but you stand to lose some for uncontrolled driving. Rocks, hay bales, and logs abound!
Once you’ve given it a spin, stop by Machinery Talk, add your score and talk a little friendly smack!
There’s a new social network for agriculture and they want you to get in the loop, the AgLoop.
Zachary Brown may still be in college but he’s already got a full time job going thanks to his Dad, James Brown. Together they started Hay Talk a couple of years ago and it has done so well that they’ve branched out with Ranching Forums, TractorFocus, Row Crop Talk and have plans for several more including the one they just announced which is AgLoop. Sounds like enough to keep two guys busy! By the way, to stay busy in his spare time Zachary also manages AgDesign, website development for farmers.
AgLoop is part of the AgBoards family of online farm forums. Zachary says they believe the sense of “community” created by these forums make them a great place for agribusinesses to connect with their customers. I couldn’t agree more. It’s all part of the online conversations that new and social media have made possible. You can follow them on Twitter.
Besides the forums and new social site, these guys are also podcasting with their first one tied into Hay Talk. It’s the HayTalk.com Hay and Forage Podcast (iTunes link). ZimmCast 267
Here’s some more information about AgLoop:
AgLoop has been compared to the Facebook of Agriculture and provides you with an opportunity to create an in depth profile of yourself or your business.
AgLoop provides you a place not to just chat anonymously, but build personal and professional connections that can be invaluable to you in the future.
AgLoop is a different beast compared to our other sites at AgBoards, but one that we believe could revolutionize the way the agriculture industry and community uses the web.
At AgLoop, you can:
* Create and maintain your very own blog
* Upload photos and videos
* Create polls
* Chat in our chat room and forums
* Submit your website to our FREE web directory
* Update your Facebook and Twitter from AgLoop!
* Create or join a group/association for your favorite company, cause, or just for fun
* Find and post events that are going on in your area (and promote your favorite event for free)
* Browse using our iPhone app (Coming very, very soon)
* Generate sales and leads for your business
* Make valuable connections – professional and personal
* And more!
The program ends this week with Social Trend by HAF from Music Alley.
Thanks to our ZimmCast sponsors, Novus International, and Leica Geosytems for their support.
The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our a Subscribe page
Since so many of you have become more web savvy than you used to be I thought I’d point out a growing problem that I’ve been seeing lately. It’s website browser compatibility. Have you ever looked at your website in a browser other than the one you use? I highly recommend it and you may be very surprised at what you find. Does your web developer do this? You should make sure.
Why? Well if you look at this graphic which shows AgWired visitors for the last month by type of browser they use you can see a top ten list. That’s right. Ten different browsers and there are actually more. So not everyone is using Internet Explorer or Firefox. And although Internet Explorer (IE) is the biggest you need to realize that there are multiple versions of IE. There’s IE6, IE7, IE8 and a test version of IE9. Google Analytics isn’t breaking them out here. Your website could look different in each of them if it isn’t properly coded. And besides the browsers you have to also consider the operating system of your computer. What version of Window are you using or Mac OS? It makes a difference.
I’ve seen this browser compatibility problem with all kinds of websites and companies lately even including my bank where I do online banking. Now, even when we upgrade to a new version of our website software we have to fix all kinds of little bugs that pop up depending on which browser you’re using. It’s a pain in the you know what! But it’s reality. BTW. We find the most problems with IE and its various versions. And if I go back just 2 years ago IE was at 70% and of course there was no Chrome.
The National Association of Farm Broadcasting recently released its latest Internet Usage Study. Cindy spoke with Ted Haller at their convention and I thought I’d have a chat with him about it too since the organization sent our a release on it last week. You can download a pdf with some of the key findings of the study on their website (pdf).
The survey explores producer activity and preferences in accessing the Internet for agricultural business information, as well as use of texting and social media. Specific to broadcaster interests, it also probes interest in e-newsletters and the preferred content of agribusiness-focused Web sites.
Among key findings noted by Haller in the new research:
- the Internet is revealing “quintiles” of usage — a sign of what Haller calls “settling,” with indications of core usage in the low range of 20 percent and the high range of 50 percent, depending upon the specific online behavior/activity surveyed
- those producers using the Internet are very active, for the most part, with e-mail, weather, markets, and futures the top draws
- unlike other media, “what I do not do” is still a larger number than “what I do;” but the “I do’s” appear to be in normal quintiles and represent an attractive target
Agribusiness marketers and agencies interested in specific demographic detail or a customized presentation should contact Ted Haller at teddymedia@live.com. Association member broadcast organizations interested in learning more about how the NAFB Internet Usage Study© may benefit their cross-media programming strategies and local business development can contact Mike Parry at mike@nafb.com.
As you’ll hear Ted say in our conversation, traditional media options like radio will not go away. However, the use of the internet by farmers will only continue to grow and these numbers are proof of that. He also describes how useful the internet is now to companies with a limited budget and those who have a “big budget” and are now spreading it across more media options.
Thanks to AgWired Sponsor, Fluidigm, for their support of the ZimmCast.
You can listen to this week’s ZimmCast below.
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I’m on a flight to San Francisco right now and using in-flight wifi for the first time. Works great. I’m getting some email work done among other things.
I’m also continuing to read “Six Pixels of Separation.” I hope you are too. One of the first points Mitch Joel hits on is the idea that providing free content can make you money. I think the question I get asked most often is, “How do you make money doing this?” Well, Cindy and I have built our whole business via new media using blogs, podcasts and social networking. As Mitch says, we’re all connected now. We can instantly connect with almost anyone. This has fundamentally changed the way business is conducted. For example, your brand is no longer what you say it is. It’s what Google says it is. Why? Because people are searching and finding lots of information about you and your brand. What are you doing to make sure those top results are links or information to you?
I’ll keep pointing out some interesting ideas as I come across them in this book but so far I think it’s the best one I’ve read that puts what we’re doing in language that business people can understand. If I was an agency, I’d buy this book for my client. Unless of course you’re a “traditional” marketer and still think these social media mechanisms are just wastes of time.
Does web analytics give you a headache? Do you have anyone on your staff who has training in how to understand web analytics? If you don’t then you’re not unusual. A story today on eMarketer provides some survey results about what marketers are thinking on this subject.
To prove the success of their campaigns, marketers need analytics. But many report frustration with understanding and using the Web analytics tools necessary to prove their success to management, according to “The Web Analytics War Reader Survey” by Unica.
The biggest challenge for marketers was integrating Web analytics with other marketing solutions, cited by 46% of respondents. Verifying the accuracy of data was a problem for 41% of marketers, while 32% reported trouble with analytics that were not comprehensive and 29% complained of budgets that were too small.
I take exception to the statement above about analytics proving success. If by analytics they mean just web analytics. By this I mean that just because I can deliver a ton of impressions (visits, visitors, clicks, click throughs, etc.) it doesn’t mean the company sold anything. But how often does an agency or marcomm staff member justify an investment by providing a report that says, “We spent X$’s and got a story that aired on 200 radio stations, a feature in a publication with 100,000 “subscribers” and a web banner or post that had 10,000 visitors.” Wow. Sounds good. But what was the result? Did they sell more? Did that story actually air on those stations? Who listened? Did every subscriber read the feature in that magazine? Did every web visitor see and/or click through on the banner or post? How often do you get that much detail? Ever?
I want to find out how you agrimarketers are tackling this issue. What metrics do you want from the web? What is meaningful? What form do you want it in? Are there certain services or software you prefer? If you place a banner ad, what do you want reported to you? How often do you need to see information? What do you consider reasonable?
This is a very important issue in today’s new media world and one that I have spent countless hours researching and discussing. As ZimmComm has developed online communities that revolve around a blog I don’t think reporting unique website visitors is very helpful for you in evaluating an investment in an advertising order. Why? Because there are over 12 other measurements that have nothing to do with website visitors that need to be considered. Here’s an example:
Let’s look at one day’s traffic on AgWired. It can be as high as 1,000 unique visitors. If I post your story does that mean that only 1,000 people saw it? No way!!!!! Consider that there are almost 1,000 subscribers to the AgWired RSS feed. They may not visit the site. That’s part of the value of the RSS feed. Consider that every post goes to my Twitter account with almost 1,600 followers and that every time one of my tweets is re-tweeted, it is seen by their followers. Consider that Twitter feeds my Facebook profile where I have 350 friends. Consider that this also updates my FriendFeed. Consider that the images or video I’m using in the story may be included in my Flickr or YouTube account. Consider that there are over 40 other websites that have installed the AgWired widget which displays homepage posts on their website. I’m not even counting the other less used social networking mechanisms I’m utilizing like Posterous, MySpace, etc.
But even beyond the above, what about the search engine aspect of all those places on the web that I have posted/distributed content that are now showing up in key word search results or key word news alerts? What about all the people who are re-publishing my information or sending it to their friends, neighbors and colleagues? Of course now you’ll ask the question, “Who are these visitors?” That’s a topic for another post.
Yeah. It adds up and all the sudden the total number of impressions for that one post could grow from the initial 1,000 unique visitor impressions to as many as 5,000 impressions. In fact, this number may only be good for just that one day or point in time. All our stories are archived. We never delete them. How much higher will that number grow within the next week, month and year?
This is what I’m talking about. This is what we do and excel at. This is what we preach and this is what can help grow your brand.
« Previously Posted
In this week's program Chuck talks with Mike Adams, AgriTalk.
