Farm Bureau Invests in My Fit Foods

Cindy Zimmerman Leave a Comment

The American Farm Bureau Federation (AFBF), with and existing majority investor Marlin Equity Partners, has announced an investment in My Fit Foods™, a leading producer and retailer of prepared meals. The investment will support My Fit Foods’ growth strategy to pursue partnerships with the nation’s premier grocery retailers. “The American Farm Bureau Federation is an ideal investment partner for My …

AFBF, Food

Aquaculture Explodes & #USSoy Meets Nutrient Demand

Jamie Johansen

I sat down with Sebastian Bell, Executive Director of the Maine Aquaculture Association, during the 2016 U.S. Soy Global Trade Exchange, to talk about the role soy protein is playing in the formulation of aquatic feeds as the industry of aquaculture continues to explode globally as an agricultural production system. “Aquaculture is the largest growing food production activity in the …

Ag Group, Animal Agriculture, Aquaculture, Audio, fishing, Food, Soybean, USSEC

Why Chinese Choose #USSoy

Jamie Johansen

During the 2016 U.S. Soy Global Trade Exchange in Indianapolis, buyers from China committed to buy nearly $1.8 billion worth of U.S. soy, totaling 146 million bushels of new crop U.S. soybeans. Several of these commitments were made official at a signing during the event, hosted by the U.S. Soybean Export Council (USSEC). Sherwin Li, Vice General Manager, Chinatex Grains …

Agribusiness, Audio, Exports, Feed, Food, Soybean, USSEC

Shipping Soy and Other Specialty Grains

Jamie Johansen

For the 4th year in a row U.S. Soybean Export Council (USSEC) has joined forces with the Midwest Shippers Association (MSA) to host the U.S. Soy Global Trade Exchange and Midwest Specialty Grains Conference. Sometimes it’s easy to forget how our products get from point A to point B. We put our heart and soul into production and neglect the …

Agribusiness, Audio, Exports, Feed, Food, International, Soybean, transportation, USSEC

Why #USSoy? These Customers Answer

Jamie Johansen

The U.S. Soy Global Trade Exchange & Midwest Specialty Grains Conference welcomed hundreds of decision-making global U.S. soy customers to this year’s event to further the relationship building process and put a face to the American soybean producer. International leaders were able to meet one-on-one with key U.S. trading partners and visit soybean farms throughout the midwest. I met many …

Agribusiness, Animal Health, Audio, Food, International, Soybean, USSEC

The Modern Global Foodie – Are You Marketing to Them?

Jamie Johansen

Sopexa is the only international marketing agency that focuses entirely on the food and beverage community making their relationship with agriculture essential. Pauline Oudin, managing director, conducted the first ever study on the global foodie. She shared her findings during the U.S. Soy Global Trade Exchange and highlighted key elements to engaging the modern foodie around the world. The multi-country …

Agribusiness, Audio, Food, International, Marketing, Soybean, USSEC

US Soy Well Represented at Global Trade Event

Jamie Johansen

The 4th annual U.S. Soy Global Trade Exchange & Midwest Specialty Grains Conference and Trade Show hosted by the U.S. Soybean Export Council (USSEC) and the Midwest Shippers Association (MSA), took place in Indianapolis, IN and is the premiere global soy and grain trade event. Over 700 attendees gathered with 300 of them representing 55 countries around the world, focused …

Ag Group, Audio, Events, Exports, Food, Markets, Soybean, Trade, USSEC

GMO Infographic Shows Impact on Water Conservation

Jamie Johansen

GMO Answers released a new infographic to educate consumers about how GMOs help conserve water usage in agriculture in honor of World Water Week. Water is one of the most important factors in producing food, fuel and fiber, and preserving water is critical to agriculture’s sustainability. With changing weather patterns and an increased number of widespread droughts – water conservation …

Ag Group, Food, GMO, Precision Agriculture, Water

Culver’s Grows 19 “Thank You Farmers” Mazes

Jamie Johansen

From food to fuel, there are more than 4,000 uses for corn across the world. This year Culver’s restaurants added one more use to the list: thanking farmers. The restaurant chain wouldn’t be what it is today without the hardworking farmers who grow the food that’s proudly served in its restaurants. That’s why Culver’s worked with farmers across the country …

Agribusiness, Corn, Farming, Food

Feeding America PSA Featuring Voice of Julianne Moore

Jamie Johansen

Feeding America has partnered with the Ad Council and McCann New York to launch new public service advertisements (PSAs) designed to raise awareness about child hunger in the United States. Featuring the voice of Julianne Moore, who volunteered her time and talent, the PSAs call upon Americans to help children facing hunger in America by supporting the Feeding America nationwide …

Advertising, Ag Group, Food, Food Security