How General Mills Creates Content

Chuck Zimmerman Leave a Comment

The Social Media Manager for General Mills is Kevin Hunt. We learned about how his company tells their story via online content creation during this year’s AgCatalyst conference. Kevin shared some tips about how they create content via their blog, “A Taste of General Mills.” I liked hearing Kevin start with the blog in our interview since I still believe …

AdFarm, Audio, Food, Social Media

2014 World Food Prize Honors Dr. Sanjaya Rajaram

Joanna Schroeder Leave a Comment

The 2014 World Food Prize was awarded on World Food Day, October 16, 2014 to Dr. Sanjaya Rajaram, a wheat breeder who has developed more than 400 varieties of the crop. Born in a small village in India and now citizen of Mexico, Dr. Rajaram conducted the majority of his research in Mexico at the International Maize and Wheat Improvement …

Award, Food, Wheat, World Food Prize

ZimmComm Partner Authors Organic Report

Cindy Zimmerman Leave a Comment

Our own Joanna Schroeder was the principal researcher for a recent research report published in Academics Review, “Organic Marketing Report,” findings of which she presented at the Western Plant Health Association annual meeting in Palm Desert, California. Joanna’s research found no scientific consensus to prove the organic marketing industry’s claims that organic food is more nutritious and safer than traditional …

Food, Organic

Global Yield Gap Unveiled at Water for Food Conference

Cindy Zimmerman Leave a Comment

Finding of the Global Yield Gap and Water Productivity Atlas were unveiled this week at the sixth annual Water for Food Global Conference. The outcome of a six-year international collaborative research effort led by the Daugherty Water for Food Institute at the University of Nebraska and Wageningen University in the Netherlands, the Atlas is the first transparent, interactive and map-based …

Food, International, Research, Water

Study: GMOs Could Be Global Hunger Solution

Joanna Schroeder 1 Comment

According to a new report, “The Future of Farming and Rise of Biotechnology” released by the National Center for Policy Analysis (NCPA), decreasing regulations on genetically modified crops (GMOs) could be a valuable strategy in combating global hunger. NCPA Research Associate David Weisser notes that Nobel Prize winner Norman Borlaug’s use of biotechnology has been credited with saving 1 billion …

Biotech, Food, GMO

2014 GAP Reports Highlights Food Supply Obstacles

Joanna Schroeder Leave a Comment

The 2014 edition of the GAP Report finds that global productivity is not accelerating fast enough to meet the expected agricultural demand by 2050 through sustainable practices. Published by the Global Harvest Initiative (GHI) and released during the World Food Prize, the trend means a new global challenge is emerging: how to sustainably provide enough food, feed, fiber and fuel …

Agribusiness, Audio, Food, World Food Prize

Bayer Showcases Food Chain Partnership at PMA Convention

Cindy Zimmerman Leave a Comment

Bayer CropScience showcased its latest global Food Chain Partnership projects at the PMA Fresh Summit Convention & Expo this past week. The annual conference brings together decision makers at every level of the produce supply chain, including growers, importers and exporters, processors and retailers. “To continue to meet the needs of our growers, we must first understand the needs of …

Bayer, Food, Produce

A Year’s Supply of Bacon Up for Grabs in Wisconsin

Jamie Johansen Leave a Comment

Organizers of the Madison Bacon Festival, a Blue Ribbon Bacon Festival event, recently announced two sizzling contests – the Wisconsin Bacon Royalty Contest and a Bacon Eating Competition. Wisconsin’s bacon-enthusiasts can enter the contests beginning October 13. Applications will be narrowed down to a total of 20 finalists who will each receive FREE tickets to the Madison Bacon Festival taking …

Ag Group, Bacon, Contest, Food

Talk About Digital Food Fights

Chuck Zimmerman Leave a Comment

The title for this morning’s AgCatalyst keynote sounds daunting, “Exploring Humanity’s Ag Communications History Spanning from Egyptian Emojis to Today’s Digital Food Fight.” How do you pack all that into one session? Well, Susan Beebe, Manager of Social Media & Online Communities, Tyson Foods, is doing just that. I visited with her earlier to get some take-aways from her presentation. …

AdFarm, Agency, Audio, Food