Cattle Industry Sets 2021 Reboot for February

Cindy Zimmerman

The 2021 Cattle Industry Annual Convention and NCBA Trade Show has been rescheduled as a live event for August in Nashville, but there are still business meetings to be held and members to be updated. To take care of that, a brand new virtual 2021 Cattle Industry Winter Reboot will be held February 23-24 featuring education, industry updates, market outlook …

Beef, Cattle Industry Conference, NCBA

Cattle Industry Convention Postponed Until August 2021

Cindy Zimmerman

The Cattle Industry Annual Convention and NCBA Trade Show is one of the industry’s biggest events each year, bringing together cattlemen and cattlewomen from across the nation to do the work of our industry, normally held at the end of January. But next year, thanks to the pandemic, the National Cattlemen’s Beef Association (NCBA) has decided to postpone the in-person …

AgWired Animal, Animal Agriculture, Beef, Cattle Industry Conference, NCBA

Documentary Highlights Ranch’s Commitment to Cattle Health

Carrie Muehling

A new documentary shares the commitment of a Colorado ranch family to animal health and the environment. “They’re raising their sixth generation on the ranch right now, so it’s a big legacy,” said Scott King, cattle marketing team lead for Boehringer Ingelheim. “They’re totally committed to caring for the land and the sustainability of it, and they’re very passionate about …

AgWired Animal, Audio, Boehringer Ingelheim, Cattle Industry Conference

Farm Credit System Optimistic for 2020

Cindy Zimmerman

2019 may have been a challenging year for many of the farmers and ranchers served by the nationwide Farm Credit System, but the recent trade agreements are generating a lot of optimism for 2020. “We’ve been here for a hundred years in the good times and the bad and last year was kinda one of the bad times and we’re …

Audio, Cattle Industry Conference, Commodity Classic, Farm Credit

‘Nicely Done, Beef’ Ads Address Misconceptions

Carrie Muehling

A new series of ads from the National Cattlemen’s Beef Association (NCBA) shares facts about beef with consumers in an open, transparent and conversational way. “For the first time, we’re really getting out there and being more aggressive in defending beef, and specifically addressing some of those myths and common misconceptions when it comes to beef,” said Season Solorio, NCBA …

AgWired Animal, Animal Agriculture, Audio, Beef, Cattle Industry Conference, NCBA

Kansas Rancher Named Beef Advocate of the Year

Carrie Muehling

The National Cattlemen’s Beef Association named Brandi Buzzard Frobose, a Kansas rancher, the 2019 Advocate of the Year. Early in 2019, Buzzard Frobose wrote a letter to New York Congresswoman Alexandria Ocasio-Cortez in response to the proposed Green New Deal, which contained negative connotations towards cattle and misinformation about cattle’s effects on climate change and the environment. She explained more …

AgWired Animal, Animal Agriculture, Audio, Beef, Cattle Industry Conference, NCBA

CattleFax Provides Industry Outlook

Carrie Muehling

Most segments of the beef industry should be profitable in 2020, according to CattleFax. “We’ve got plenty of supply to deal with, not only in beef, but also in pork and poultry supplies will be larger,” said Kevin Good, CattleFax Vice President of Industry Relations and Analysis. “Thankfully, demand is very strong domestically. We see that in beef in particular.” …

AgWired Animal, Animal Agriculture, Audio, Cattle Industry Conference, NCBA

Fake Meat Key Issue for NCBA in 2020

Carrie Muehling

At the Cattle Industry Convention, the National Cattlemen’s Beef Association (NCBA) released survey results that show widespread consumer confusion about plant-based fake meat products. Nearly two-thirds of the 1,800 survey respondents believed the fake meat products produced by Beyond Meat, Impossible Foods and LightLife contained real beef or some form of animal byproduct. Those surveyed also showed misconceptions about key …

AgWired Animal, Animal Agriculture, Audio, Beef, Cattle Industry Conference, NCBA

Two Receive W.D. Farr Scholarships

Carrie Muehling

During the 2020 Cattle Industry Convention last week, the National Cattlemen’s Foundation awarded $15,000 W.D. Farr Scholarships to graduate students Paige Stanley, University of California-Berkeley, and Jessica Sperber, University of Nebraska-Lincoln. Stanley has extensive education in animal science. At Georgia College and State University she designed, conducted and published research on E. coli O157:H7 in ground beef, earning her Bachelor’s …

AgWired Animal, Cattle Industry Conference, NCBA

ZimmCast 636 – Social Influencing and Greeley Hat Works

Chuck Zimmerman

Hello and welcome to the ZimmCast. In this week’s program I talk about the whole concept of being an industry influencer on social media before sharing an interview with Trent Johnson, Owner, Greeley Hat Works. I met Trent in the NCBA Trade Show and learned a lot about hats. In the photo he’s doing a custom fitting for a customer …

Audio, Cattle Industry Conference, ZimmCast