Alltech Town Branch Bourbon Samples

During the Cattle Industry Convention trade show attendees stopping by the Alltech booth got a rare treat, if you were there for the Alltech Beef, Bourbon and Beer Happy Hour Reception. Served at the reception were Alltech’s new Town Branch Bourbon and Kentucky Bourbon Barrel Ale. I’m not sure what the status is of distribution and availability of the bourbon yet but the beer is world class award winning.

When tasting Town Branch Bourbon, you will find a golden amber honey color, which is your inviting introduction to this masterfully crafted bourbon. Pleasant woody and oaky aromas lead into caramel, toffee, brown sugar and hints of cherry. The lavish and complex flavors are smooth and sweet with a gentle warming leading to a long finish.

Yes. That pretty well describes our taste taste in Nashville.

I think you’ve got to love a company that buys a brewery (Lexington Brewing & Distillery) and turns it into a major component of its overall marketing campaign. I think I’ve said this before!

The reception was part of the effort to acquaint cattle producers with the new Alltech Beef Advantage Program.

Beef’s Shrinking Environmental Footprint

Contrary to popular belief, eating beef is not bad for the environment and Dr. Jude Capper with the Department of Animal Sciences at Washington State University has the research to prove it.

Jude talked about her findings to the media and during National Cattlemen’s Beef Association committee meetings at the recent Cattle Industry Convention in Nashville. “There’s a popular perception that the advances we’ve seen in productivity over the last 30-50 years have had a negative environmental impact,” she says. “But by improving productivity and everybody better understanding how to feed and raise cattle, we’ve actually cut the carbon footprint per pound of beef by 16% since 1977.”

Jude also busts the myth that grass fed beef is better for the environment. “On average, a grain fed system is going to be significantly more environmentally friendly than a grass fed system,” she says. The main reason is that grass fed animals are harvested at a lighter weight, but they take longer to get to that weight. “They take an average of 606 days to get from birth to harvest, versus about 420 or so in the corn-fed system,” Jude explains. “That means more total animal days (for grass fed), and that’s more feed, more land, more water, and more energy – and so therefore greater carbon footprint overall for the grass fed.”

Listen to my interview with Jude here: Jude Capper Interview

2012 Cattle Industry Convention Photo Album

Keeping Beef Safer than Ever

American consumers have never had a safer supply of beef, but there’s always room for improvement, according to Dr. Guy Loneragan, professor of food safety and public health at Texas Tech University,

At the recent Cattle Industry Convention in Nashville, Guy presented some of his recent research to committees of the National Cattlemen’s Beef Association (NCBA). “Our research focuses on both pre-harvest and harvest aspects to safety,” he said, particularly on the prevention of salmonella and E. coli.

Guy says that there are several ways producers can do even more to avoid problems on the pre-harvest level. “The first thing I would say is for producers to stay engaged and be engaged, because knowledge is a very powerful weapon,” he said. “Beyond that, the industry has invested quite heavily into the development of several promising controls, like pro-biotics – the beneficial bacteria we find in yogurt, some strains appears to be quite effective in cattle too.”

At the harvest level, Guy says great strides have been made toward preventing contamination with disease-causing organisms. “There has been since 2000, more than 90% reduction in ground beef testing positive,” he said. “The challenge is, once you make all those tremendous gains, the ability to make more gains becomes less.”

However, Guy adds that while improvements at the harvest level have been largely focused on beef as the potential source for organisms like E. coli, recent outbreaks of produce contamination have focused more attention in that realm.

Listen to my interview with Guy Loneragan here: Guy Loneragan Interview

2012 Cattle Industry Convention Photo Album

Winners in NCBA Youth Cattle Judging Contest

More than 200 young people from 25 states participated in the youth cattle judging contest held in conjunction with the 2012 Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show in Nashville, Tennessee last week. The youth competed for honors and cash prizes in the fourth annual competition. The contest is sponsored by Farm Credit, and livestock panels were sponsored by Priefert Ranch Equipment.

NCBA youth programs were championed by former NCBA President Andy Groseta of Cottonwood, Ariz., who prompted the organization to develop additional programs for youth in the cattle industry. The judging contest has grown significantly since first introduced at the 2009 Cattle Industry Convention, where 60 young people competed.

More than 1,000 young people attended the convention, which attracted a record crowd of 8,216.

First place winners in the competition categories were:

Novice Division – John Kohl McAdams, Adkins, Texas
Junior Division – Madison Shults, Dinosaur, Colo.
Senior Division – Gibson Priest, Calhoun, Ga.
Team Placing/Senior Division – Lincoln County (Tenn.) Senior Team A
Collegiate Division – Chris Mackey, University of Tennessee
Team Placing/Collegiate Division – University of Georgia

2012 Cattle Industry Convention Photo Album

Busy Year for Federation of State Beef Councils

There was a changing of the guard for the Federation of State Beef Councils during the Cattle Industry Convention last week after a busy year for the leadership working on changes in the Joint Committee structure between the National Cattlemen’s Beef Association (NCBA) and the Cattlemen’s Beef Board (CBB).

“It’s obviously been a year of identity,” said outgoing Federation chairman David Dick of Sedalia, Missouri (pictured right). The proposal the Federation developed last year, which was approved by the CBB and NCBA during the convention, outlines how joint checkoff committees will function in the future. “Basically it allows us to start building a new committee structure.”

David says he’s satisfied with the changes that have been made and the identity that has been put forth for the Federation and he is especially grateful for his fellow executive committee members who worked many long hours over the past couple of years to make it happen.

Listen to my interview with David Dick here: David Dick Interview

One of those who has worked closely with David for the past two years is the new chairman of the Federation – Craig Uden, a cow-calf producer and feeder from Elwood, Neb. “In the Federation we act as a team,” he said. “We utilize the people who dedicate their time and efforts into making this industry better and moving the needle on beef demand and the only way to do that is with a team approach.”

The Federation is made up of the 45 state beef councils that collect the $1 per head national beef checkoff but its roots stretch back to the days of voluntary state checkoffs. “Back in the 60s, on a voluntary basis, a lot of these beef councils wanted to pool their money together, and that was kind of the basis for the Federation,” Craig said.

That cooperative spirit remains the primary mission of the Federation, the sharing of beef checkoff dollars from states that have large cattle populations, like Nebraska, with the national effort or states like New York that have less cattle but a larger consumer population.

Listen to my interview with Craig here: Craig Uden Interview

The Federation team also now includes Richard Gebhart of Claremore, Oklahoma as vice chairman. Newly elected to represent the Federation as regional vice presidents on the NCBA executive committee are Garry Wiley of Michigan, Clay Burtrum of Oklahoma and Sid Viebrock of Washington who join existing RVPs Jennifer Houston of Tennessee, Terri Carstensen of Iowa, Jane Frost of New Mexico and Becky Walth of South Dakota, as well as Richard Ayers of New York who is the new veal representative.

2012 Cattle Industry Convention Photo Album

NCBA Says Egg Deal Opens Pandora’s Box

If there was one issue that was most talked about at the Cattle Industry Convention, it was probably eggs – and producers are definitely not sunny-side up on the proposed agreement between the United Egg Producers (UEP) and the Humane Society of the United States (HSUS) that would require larger cages for egg-laying hens.

“You might ask why we as the beef industry care about laying hens,” said National Cattlemen’s Beef Association (NCBA) legislative affairs director Kristina Butts. “The reason why we care is because currently there’s no production practices in federal statute and we want to keep it that way.”

Butts said legislation codifying the agreement was introduced in the U.S. House by Congressman Kurt Schrader (D-OR), who is a veterinarian. “This legislation opens up Pandora’s Box on Capitol Hill. While this bill currently only applies to the egg industry, it’s not a far stretch to see it applied to all animal agriculture,” Butts said, noting that Rep. Schrader believes that since he’s a vet and is on the House ag committee that he can control this legislation. “One thing we know from other issues where we’ve dealt with HSUS is that you can never be too trusting of where they’re going to go in terms of parliamentary procedure.”

Listen to Kristina’s comments on the bill here: Kristina Butts Comments

NCBA Government Affairs Vice President Colin Woodall says UEP is looking at this agreement as a partnership with HSUS. “But there is no such thing as a partnership with HSUS,” Colin said. “HSUS operates in the mode of ‘this is what we want you to do and if you don’t do it, we’re gonna do it to you.”

Colin says it is unfortunate that the issue has driven a wedge between UEP and nearly all other livestock and agricultural organizations, including other poultry groups. “But we cannot allow them to move forward. So we will defeat this,” he said.

Listen to Colin’s comments here: Colin Woodall HSUS comments

What do you think about the UEP-HSUS agreement and pending legislation regarding laying hens? There’s still time to vote on the question regarding the issue in our ZimmPoll on the left side bar.

2012 Cattle Industry Convention Photo Album

NCBA Members Pass Policy Resolutions

International trade, cattle payment efficiency and herd health were among the key policy issues members of the National Cattlemen’s Beef Association approved as resolutions during the Cattle Industry Convention last week in Nashville.

Regarding international trade, a resolution was passed that codified NCBA support of a Trans-Pacific Partnership (TPP) that removes tariff and non-tariff trade barriers for U.S. beef to participating countries, which include Australia, Brunei Darussalam, Chile, Malaysia, New Zealand, Peru, Singapore and Vietnam.

Another resolution that was passed encourages a more efficient payment system for fed cattle in light of the recent announcement by the U.S. Postal Service that first class mail delivery will slow in the future which could cause problems for the efficient delivery of payment for cattle.

Regarding herd health, the current management of bison on federal lands by the Department of Interior has raised concerns among cattle producers so NCBA members passed a resolution opposing the relocation of any bison outside the current Greater Yellowstone Area management area, the expansion of that area and any increase in the currently authorized bison population.

2012 Cattle Industry Convention Photo Album

NCBA Priorities Include Justice and Transportation

Two of the top policy concerns for National Cattlemen’s Beef Association in 2012 involve justice and transportation issues.

The Equal Access to Justice Act is one issue that many may not be familiar with – I know I wasn’t. NCBA Government Affairs Vice President Colin Woodall explains. “This is a long-standing government program that was put in place to allow people who don’t have the financial means available to sue the government,” said Colin. That includes people like veterans, widows of vets, people trying to get benefits, etc. “Unfortunately, it’s been hijacked by extremists groups who are using the money to sue the Department of Interior, the Forest Service, to get federal lands ranchers kicked off their land. They’re using taxpayer money to fund their activist agenda.”

Colin says NCBA is having to education members of Congress about the act and how it is being used by these groups. They hope to add more transparency to the act and put a cap on the amount of money that can be used and those who qualify for it.

Regarding transportation, Colin says they are working on legislation to create uniform transportation laws across all states and helping states adopt transportation laws that increase allowable weight, length and trailer requirements. NCBA also supports giving states the option to increase truck weights with an additional axle to livestock and semi-trailers to increase braking power and place less total weight on each axle, making livestock transportation safer and less stressful on U.S. roadways. Finally, NCBA is opposing a federal requirement of commercial driver’s licenses for farmers and ranchers.

Listen to or download my interview with Colin here: Colin Woodall Interview

2012 Cattle Industry Convention Photo Album

NCBA CEO Sees Strong Momentum for Cattle Industry

The CEO of the National Cattlemen’s Beef Association sees the current status of the cattle industry as the opportunity of a lifetime.

“There’s a whole lot of market signals in place for growth in this industry,” Forrest Roberts said in his report to the NCBA membership during the annual business meeting at the Cattle Industry Convention on Saturday morning. “NCBA is riding a wave of momentum.”

Forrest notes that NCBA has a strong financial and leadership foundation and the relationship between NCBA and the Cattlemen’s Beef Board is also strong. “Let me leave no doubt – we are working together very well,” Forrest said about the policy and checkoff organizations.

He outlined goals for the coming year as increasing consumer demand and proving the sustainability of cattle production, creating new trade opportunities in international markets, and pursuing the policy priorities of removing the livestock title in the 2012 farm bill and getting permanent estate tax relief.

Listen to Forrest’s report here: NCBA CEO Forrest Roberts

I also interviewed Forrest about the record attendance at the meeting of 8,217 cattle industry members. “The sense that I’ve gotten from folks all across the U.S. this week has been a lot of optimism about the future of this industry,” he said, noting that is the case even with the severe drought in Texas that helped contribute to the lowest cattle numbers since 1950. He expects to see those number go back up again pretty quickly. “I can see us maybe moving from 30 million head to 35 here in the next 5-6 years,” he said. “The demand is there for our product.”

Listen to my interview with Forrest here: Forrest Roberts Interview

2012 Cattle Industry Convention Photo Album

ANCW President Addresses Cattle Industry Convention

Jill Ginn of Texas addressed the general session of the Cattle Industry Convention last week as one of her last acts as the 60th president of the American National Cattlewomen (ANCW).

“I’m proud to say that this national voice has had a major impact with consumers, politicians and other cattle producers for 60 amazing years,” Jill said. “In 2011, nearly 1600 ANCW members, representing 28 state affiliates, committed to continue our legacy.”

She noted that ANCW’s primary focus is to mobilize their network of volunteers to engage in conversations with consumers and youth about topics ranging from cooking to animal well-being.

Jill has been a cattle buyer for Excel and is currently a territory manager for Novartis Animal Health and she has served in officer positions for various cattlewomen associations.

Jill is now past president of ANCW as Tammi Didlot of Oklahoma was elected the 61st president during the organization’s 2012 Annual Meeting in Nashville.

Listen to Jill’s comments here: ANCW President Jill Ginn

2012 Cattle Industry Convention Photo Album

NAFB President at Cattle Industry Convention

National Association of Farm Broadcasting president and poet laureate Tom Steever of Brownfield Ag News impressed the 2012 Cattle Industry Convention with yet another of his original poems. Like he did at the American Farm Bureau convention, Tom wowed the crowd in his own special way.

His poetic composition for the cattle industry was on the timely topic of dust – and anyone aware of the bureaucratic battle over the regulation of “particulate matter” will enjoy Tom’s “It’s Only Dust.”

Listen to the audio here and watch the video below: NAFB President Tom Steever - Dust

2012 Cattle Industry Convention Photo Album

Novus Introduces NEXT ENHANCE

The Novus International team rallied around Wally again this year at the Cattle Industry Convention. The company also had a new product announcement.

Novus International, Inc., announces the release of NEXT ENHANCE®, a source of plant extracts that affects the rumen environment to consistently boost both efficiency and weight gain in beef cattle.

NEXT ENHANCE is a source of cinnamaldehyde and garlic oil (containing the active ingredient diallyl disulfide), which have been shown to favorably modify rumen fermentation. This allows dietary carbohydrates and proteins to be more efficiently used by the animal.

On hand to discuss NEXT ENHANCE was Jim Gerardot, Executive Director, Global Strategic Marketing for Novus. He explains why this natural product is a great new option to optimize weight gain in cattle.

Listen to my interview with Jim here: Novus Introducers NEXT ENHANCE

2012 Cattle Industry Convention Photo Album

Meet the New NCBA Officer Team

Meet the new officers of the National Cattlemen’s Beef Association.

From left to right, they are: President J.D. Alexander from Pilger, Nebraska; President-Elect Scott George from Cody, Wyoming; and Vice President Bob McCan of Victoria, Texas.

We already heard from J.D. and now immediate past president Bill Donald, but below is the audio from J.D.’s executive committee report at the NCBA membership meeting Saturday morning. He makes a great analogy there between great cowboys who can spot a sick animal before it even knows it’s sick, and the great cowboys working for NCBA in Washington DC who are able to know “if there’s something brewing that may have an effect on our industry.”

Listen to J.D.’s report here: New NCBA president J.D. Alexander

President-elect Scott George is primarily a dairyman in a family partnership that also includes a small cow-calf operation and breeding business. “Cattle are our whole business,” he says, adding that he has never been more optimistic about the industry. “Demand is good, both domestically and internationally, so we’ve got some great opportunities, great prices and that should remain for several years.”

Scott says issues NCBA will be focused on in 2012 are the estate tax, transportation issues and a new farm bill.

Listen to my interview with Scott here: NCBA president-elect Scott George

Bob McCan oversees the cattle and recreational hunting and wildlife operations for his family’s company, McFaddin Enterprises in Texas. He was NCBA policy division chairman for 2011 and is proud of NCBA’s accomplishments in Washington last year.

Bob reports that membership for NCBA is just a tick above 24,000 now, starting to head back up after a drop when dues were raised last year to $100. “With the service that you get and the representation that you get, that’s not a whole lot,” he said, noting that members get lots of discount deals with companies like Roper, John Deere, New Holland and others. “There’s just not a whole lot of reason not to shell out $100, especially with the cattle market we’re looking at now.”

Listen to my interview with Bob here: NCBA vice president Bob McCan

2012 Cattle Industry Convention Photo Album

Beef Board Wrap-up

Right after the conclusion of the CBB portion of the joint board meeting at the end of the Cattle Industry Convention I spoke with Chairman, Wesley Grau. Wesley says the 2012 Cattle Industry Convention has been “very positive.” The record turnout of 8,217 registered has been a sign of that positive mood in the industry. He says “everyone is moving forward to communicate” and “cattlemen agree on the need to promote beef in the United States and around the world and we’re going to take those steps necessary to do so.”

You can find more reports on Beef Board activities at the convention on the Beef Board Blog, MyBeefCheckoffMeeting.com. They include board meeting financial, evaluation committee and management reports.

You can listen to my closing interview with Wesley here: Closing Interview with Wesley Grau

2012 Cattle Industry Convention Photo Album

LPC Meets During Cattle Industry Convention

During the Cattle Industry Convention the Livestock Publications Council held a lunch meeting. The meeting was sponsored by Elanco and Heifer International. Their theme was, “The Future We Raise Together.”

Elanco and Heifer International have made a commitment to a better life-for animals and people-by ending world hunger. By identifying small communities in emerging countries that could substantially benefit from the gift of an animal, the partnership’s goal is to help create healthy livelihoods, healthy communities, and healthy futures in countries such as Indonesia, Zambia and China.

At the 2012 LPC Luncheon, Marleen New, director of corporate and foundation relations at Heifer International and Ted McKinney, Elanco public affairs, announced a new initiative and described how beef producers and industry members can help support the efforts to grow a world without hunger. Thanks to Andy Atzenweiler, Missouri Beef Cattlemen, for the photo.

2012 Cattle Industry Convention Photo Album

Cattle Industry Convention Attendence Tops 8,100

They were excited yesterday when attendance at the Cattle Industry Convention beat the old record of 6,862. But people just kept coming in and registering on-site after that – adding at least another 1200 to the total by Friday afternoon. The last I checked, attendance was over 8,100.

People were still signing up when I passed through the registration area after noon today. I talked to a few of them and most were from somewhere in Tennessee, like Retha and Johnnie Marlin who drove down from Springfield, which is just about 30 miles due north of Nashville.

“This is our first, we just heard about it,” Retha told me as she was waiting to get their name badges. “Next time, we’re going to Tampa and we’ll go for the whole thing!”

The Marlins own J&J Farms in Springfield where they raise feeder cattle and ship them to Kansas. “My husband’s a banker and we’ve raised cattle for years but hopefully when he retires we can just do this full time,” said Retha.

Listen to or download my interview with Bill here: Cattle Industry Convention Attendee Retha Marlin

2012 Cattle Industry Convention Photo Album

Top Environmental Stewardship Award Goes to PA Farm

The Masonic Village Farm of Elizabethtown, Pennsylvania was named the top winner of the 21st annual National Cattlemen’s Foundation Environmental Stewardship Awards at the 2012 Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show in Nashville this week.

The Masonic Village Farm, which has been in operation for more than 100 years, raises 180 cow/calf pairs, maintains a feedlot that finishes approximately 200 steers annually, grows corn, soybeans and hay land. The Village implements rotational grazing to maintain its pastures; uses manure from feedlots to fertilize its fields; and innovative watering systems throughout the farm. Additionally, the farm invites the public to tour the facilities and learn more about the possibilities of stewardship in agriculture.

The Masonic Village Farm was winner for Region 1. The other regional winners who were recognized during the Best of Beef breakfast this week were: Region 2 – Daigle Farms of Ragley, LA; Region 4 – Matador Ranch in Matador TX; Region 5 – M/M Feedlot of Parma, ID; Region 6 – Della Ranches in Grouse Creek, UT; and Region 7 – Center of the Nation Cattle Company of Newell, SD. Region 3 – which includes Illinois, Iowa, Missouri, and Minnesota – did not have a winner for 2011 because there were no applications from that region last year.

2012 Cattle Industry Convention Photo Album

Cattle Industry Guess Whose Boots?

We haven’t played the Guess Whose Boots? game in a long time here on AgWired, but since I have been taking lots of photos of boots here at the Cattle Industry Convention, we decided it must be time.

I have been taking random boot photos but the owner of the boots in this picture is known to the AgWired audience – otherwise it wouldn’t be very fair, would it? To give you a couple of hints – it is a female and she has been a contributor to AgWired in the past.

Use the comment feature to guess and the winner will get an AgWired hat!

2012 Cattle Industry Convention Photo Album

NCBA Presidential Segue

It’s that weird transition time of the year for the leadership of the National Cattlemen’s Beef Association when one president is moving in while the other is moving out.

These two guys – still current president Bill Donald of Montana and soon-to-be president J.D. Alexander of Nebraska – are just about as different as night and day. For example, while pony-tailed Bill is most at home riding the range on horseback, J.D. prefers taking to the highway on a Harley. But the two have become fast friends over the past year serving together on behalf of all cattle producers.

“It was a proverbial whirlwind,” Bill says about his year as president. “I have traveled 120-some thousand miles and been gone about 250 days from home, but I’ve enjoyed it a lot.”

Bill is happy to have served as president during a great year for the cattle industry, with good prices and record exports, and the passage of three new free trade agreements to help increase exports even more.

Listen to or download my interview with Bill here: NCBA president Bill Donald

J.D. is just as happy to be riding an optimistic industry wave in this year and he is excited. “It’s hard to fathom that we are seeing the lowest herd numbers in my lifetime and at the same time we’re seeing some of the best prices,” he said, noting that one of the challenges for the industry will be keeping demand up.

He says among the biggest issues that NCBA will be working on in 2012 is permanent death tax relief. “In our industry, we build up a business but we don’t ever sell out. We always try and turn it over to our next generation,” J.D. says. “We’ve got to make sure we don’t have a government tax situation that doesn’t make that possible.”

Listen to or download my interview with J.D. here: NCBA president-elect J.D. Alexander

2012 Cattle Industry Convention Photo Album

Media Reception Features Joey+Rory

The Cattle Industry Summer Convention Media Reception had a special appearance this year. Joey+Rory performed for us and then stayed around to visit. They’re sponsored by Roper Boots and are pictured with Cindy and yours truly.

I visited with them briefly after they were done and learned just how much they love farming and beef! I also shot a video clip of their song, Cheater Cheater.

Listen to some farm and beef advocates here: Interview with Joey+Rory

2012 Cattle Industry Convention Photo Album