Study Reveals Growing Interest in Lamb

Cindy Zimmerman

A new survey from the American Lamb Board (ALB) reveals increasing consumer interest in lamb. “This study revealed positive trends for lamb in the US,” said Jim Percival, ALB board chairman and sheep producer from Xenia, Ohio. “Among the General Population, 24% reported eating lamb in the last year, up from 20% in 2011 and 21% in 2006.” The lamb …

AgWired Animal, American Lamb Board, Audio, Consumers, Lamb, Meat

American Lamb Board to Release Consumer Study

Cindy Zimmerman

The American Lamb Board (ALB) will host a webinar for agricultural media partners on Tuesday, August 21, 2018 at 10:00 am Central time to unveil the results of the 2018 Consumer Market Research Study on consumer usage and attitudes about American Lamb. The study explores: • Eating experiences at home and in restaurants • Consumer attitudes and perceptions • Domestic …

American Lamb Board, Audio, Consumers, Lamb, Meat, Media

Find Your Adventurous Lamb Side

Jamie Johansen

Last week the American Lamb Board (ALB) launched “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. We met up with them during NAFB’s Trade Talk to hear the details first hand. “This new positioning for American Lamb as the adventurous, versatile protein option talks directly to people we call “Flavor Seekers” who are bored …

Ag Group, AgWired Animal, American Lamb Board, Animal Agriculture, Audio, Food, Lamb, Livestock, NAFB, Sheep