American Lamb Board Sets Goal of 2 Percent Annual Growth

Cindy Zimmerman

The American Lamb Board (ALB) has approved a new long range plan for 2018-2022 that sets a bold new demand growth goal. The strategic objective of the plan is to increase demand for American Lamb by 2 percent annually over the next five years, for a total demand growth of 10 percent. Per capita consumption of lamb in the U.S. …

AgWired Animal, American Lamb Board, Lamb, Livestock, Meat

Find Your Adventurous Lamb Side

Jamie Johansen

Last week the American Lamb Board (ALB) launched “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. We met up with them during NAFB’s Trade Talk to hear the details first hand. “This new positioning for American Lamb as the adventurous, versatile protein option talks directly to people we call “Flavor Seekers” who are bored …

Ag Group, AgWired Animal, American Lamb Board, Animal Agriculture, Audio, Food, Lamb, Livestock, NAFB, Sheep