The KEENAN, Farmer Relationship

Jamie Johansen

Paul McVeigh, KEENAN feeding specialist who covers the Midlands and West Ireland, is in the relationship business. He travels his territory in Ireland getting to know the farmers which enables him to implement a plan of action for complete optimization of KEENAN In-Touch. I was able to learn more about KEENAN Systems on the farm during the Alltech KEENAN Great …

Agribusiness, AgWired Animal, Alltech, Audio, Dairy, KEENAN, Nutrition, Video

Earn Your Spurs at the 2018 CCA Institute

Carrie Muehling

Its time to register for the 2018 Cooperative Communicators Institute in Fort Worth, Texas. The conference is coming up June 2-5, with presentations on photography, infographics, computer security and more. The “Earn Your Spurs” conference will also recognize the 2018 Graznak and Klinefelter award honorees at the annual awards luncheon. Other available activities include a night out at Billy Bob’s …

Ag Group, Agribusiness, Communications, Events

Midwest Seed Genetics Expansion and Growth Continues

Cindy Zimmerman

Midwest Seed Genetics continues its growth with four senior managers joining the team. “The addition of these highly skilled individuals underscores our resolve in building a new, high quality, high performance hybrid corn and soybean company. Midwest Seed Genetics plan is to match exemplary products and people together to provide America’s row crop farmers with new choices.” said Don Funk, …

Agribusiness, AgWired Precision, Seed

Student NAMA Chapters Compete & Learn

Jamie Johansen

The number of hours Student NAMA Chapters put into the national marketing competition in preparation for the Agri-Marketing Conference each year is countless. However, that endurance, research and simple practice pay off. The University of Wisconsin-Madison brought home this year’s first-place honors with their marketing plan for a ready-to-drink protein enhanced thickened wine called Good Life. Thickened wine? Yes, you …

Ag Group, Agribusiness, Audio, Award, Marketing, NAMA

NAMA Honors Years of Service to Agri-Marketing

Jamie Johansen

Each year the National Agri-Marketing Association (NAMA) recognizes industry leaders at their annual Agri-Marketing Conference. This year a new award was added to the line up. The Ag Association Leader of the Year award recognizes outstanding achievement in association or commodity organizations. Kendal Frazier, National Cattlemen’s Beef Association CEO, took home the debut honor. Frazier’s tenure with NCBA began in …

Ag Group, Agribusiness, Award, Marketing, NAMA

The Best of the Best at #NAMA18

Jamie Johansen

The Best of the Best were recognized at the 2018 Agri-Marketing Conference in Kansas City, MO. Once again, Max Armstrong emceed the coveted awards ceremony were companies and agencies are honored for their creative efforts. We also were able to induct Max into the Golden Mic Club where he shared his perspective on changes he has seen over the years …

Ag Group, Agribusiness, Audio, Communications, Marketing, NAMA

WEDA Acquires Friend Management Systems™

Cindy Zimmerman

Western Equipment Dealers Association (WEDA) announced today that it is acquiring Friend Management Systems™ (FMS), pairing two leading providers of management consulting and professional development services for equipment dealers. Friend Management is a Canadian-based management consulting firm providing leadership development and peer-to-peer learning to agricultural, consumer, and golf equipment dealerships in Canada, United States and Australia. The company is also …

Agribusiness, AgWired Precision, Audio, Equipment, John Deere, WEDA

The Taste of Irish Dairy

Jamie Johansen

Irish stew, fish and chips or bread pudding might be the first foods you think of when Ireland pops into your head, but for many it’s butter. And to be even more specific, Kerrygold. While in Dublin at the Alltech KEENAN Great Green Getaway, we visited Ornua, Home of Irish Dairy and Kerrygold. I have to admit I hadn’t experienced …

Agribusiness, AgWired Animal, Alltech, Audio, Dairy, Food

The Global Promotion of Irish Food & Drink

Jamie Johansen

While traveling Ireland with Alltech and KEENAN we stopped by Bord Bia Irish Food Board to learn more about the role they play in promoting Irish food and drink worldwide. One of the prize projects they have developed is Origin Green, a program centered around food sustainability. The unique national concept brings in industry, the state and stakeholders within the …

Agribusiness, AgWired Animal, Alltech, Beef, Dairy, International, Sustainability